Core Viewpoint - The article discusses the controversial practices of top Douyin (TikTok) streamers, particularly focusing on the "PK verification" model that encourages irrational spending among fans, leading to significant financial gains for the streamers while raising ethical concerns about consumer behavior and social responsibility [1][10][29]. Group 1: Event Overview - On June 28, a group of popular streamers, including Sun Ensheng, held a "PK verification" event where fans had to gift a total of 1 million points (equivalent to 100,000 RMB) within 60 seconds to avoid penalties [2][4]. - The event resulted in a staggering total revenue of approximately 12 to 14 million RMB, with individual earnings exceeding 1 million RMB for each streamer involved [4][6]. - Following the event, Douyin platform suspended the involved streamers, citing reasons such as "inducing irrational consumption" and "promoting a culture of comparison" [6][8]. Group 2: Financial Insights - The earnings from the event were substantial, with Sun Ensheng and Chen Qiaoqiao reportedly earning around 2 million RMB each, while other streamers like Sanjin and Pipizhu earned 4 million and 3 million RMB respectively [6][8]. - The article highlights that the top streamers, referred to as "money-making kings," have monthly revenues exceeding 300 million RMB, showcasing the lucrative nature of the streaming industry [7][25]. Group 3: Audience and Ethical Concerns - The majority of Sun Ensheng's fanbase consists of young women aged 18 to 24, many of whom are encouraged to participate in collective gifting, often leading to financial strain [15][17]. - The "PK verification" model is described as a carefully designed game that creates a sense of urgency, pushing fans to spend without rational consideration [17][29]. - The article raises concerns about the ethical implications of such practices, suggesting that while streamers profit immensely, their young and impressionable fans may face financial difficulties as a result of their spending habits [17][29].