Core Points - Starting in 2026, the Columbus Crew's stadium will be named ScottsMiracle-Gro Field, marking an expansion of the partnership between the Crew and ScottsMiracle-Gro Company, which has lasted over 15 years [1][2][3] Group 1: Partnership Details - The multi-year agreement includes stadium naming rights and aims to enhance community initiatives, particularly focusing on youth soccer and outdoor activities [3][7] - ScottsMiracle-Gro has been the Official Lawn Care & Gardening Partner for the Crew, providing products for maintaining the natural grass playing surfaces and supporting community programs [3][11] Group 2: Stadium and Events - The Crew's downtown stadium, opened in 2021, has hosted a record streak of 35 MLS regular season matches with capacity crowds from 2023 to 2025 [4] - The stadium will also host major soccer events, including the 2024 MLS All-Star Game and multiple U.S. Men's National Team matches, alongside private events throughout the year [5] Group 3: Community Engagement - The partnership will include the "Soccer in Schools" program, which aims to inspire youth participation in soccer and promote healthy habits [8] - The program provides educational resources to local school districts and aligns with physical education standards [8]

Core Insights - AEG and Marriott Bonvoy have renewed their global partnership, enhancing their collaboration that began in 2013, now spanning multiple markets and reaching millions of fans across three continents [1][2][4] Partnership Details - The renewed agreement focuses on music and aims to create a more connected fan journey through new touchpoints across AEG's ticketing arm, AXS [1][6] - Marriott Bonvoy will continue as the exclusive hotel and hotel-loyalty partner for flagship AEG venues, including Crypto.com Arena in Los Angeles and Mercedes Benz Arena in Shanghai, as well as The O2 in London and Uber Arena in Berlin [2][3] Festival Involvement - Marriott Bonvoy has been established as the exclusive hotel and hotel-loyalty partner for four major AEG Presents music festivals, including Coachella and Stagecoach, providing unique experiences for members [2][3] Digital Integration - The partnership will enhance Marriott's venue-affiliated digital assets in the U.S. and internationally, connecting event browsing with travel planning for members [3][5] Fan Experience Enhancement - The collaboration aims to remove friction in the fan journey, focusing on travel booking, event experiences, and post-event memories, thereby adding genuine value [6]

Group 1 - The article does not provide any specific content or key points related to a company or industry [1]