Core Insights - International Money Express, Inc. (Intermex) has announced a partnership with the New York Red Bulls, focusing on serving the Latino community through soccer [1][2][3] Company Overview - Intermex is a leading money remittance provider, enabling consumers to send money from various countries to over 60 destinations [4] - The company utilizes proprietary technology and operates through a network of retail agents and company-operated stores [4] Partnership Details - The partnership aims to engage with Latino communities in the northeast U.S. through in-stadium activations, community outreach events, and cultural initiatives [3] - Intermex's collaboration with the New York Red Bulls highlights its commitment to supporting the sport that resonates with Latino identity and tradition [2][3] Market Context - There are over 85 million soccer fans in the U.S., with Latinos making up nearly 70% of MLS viewership, indicating a strong market for this partnership [2]