Core Insights - MNTN has partnered with Magnite to allow advertisers to reach audiences during live sports and high-engagement programming for the first time [1][2][3] Group 1: Partnership Details - The partnership enables MNTN advertisers, 97% of whom have never advertised on TV before, to engage with audiences watching live content from major publishers [2] - The collaboration allows for high-impact ad formats native to streaming, including home screen placements and pause ads [2][3] - This integration aims to create new revenue opportunities for publishers and enhance the effectiveness of streaming TV advertising [3] Group 2: Market Context - Streaming has surpassed linear TV viewership, increasing demand for premium live content from both advertisers and consumers [2] - Live sports and events are highlighted as powerful moments for advertising, with real-time targeting and measurement capabilities provided by streaming [3] Group 3: Company Background - MNTN is recognized for its innovative approach to Connected TV advertising, making it easier for brands to run TV ads and drive measurable results [5] - Magnite is the largest independent sell-side advertising company, facilitating monetization across various formats including CTV and online video [6]

Company Overview - Fluent, Inc. is a leader in commerce media solutions, connecting top-tier brands with highly engaged consumers [2] - The company leverages diverse ad inventory, robust first-party data, and proprietary machine learning to unlock additional revenue streams for partners [2] - Founded in 2010, Fluent specializes in performance marketing to drive monetization and increase engagement across the customer journey [2] Upcoming Events - Don Patrick, CEO, and Ryan Perfit, CFO, will participate in the 18th Annual Barrington Research Virtual Fall Investment Conference on September 16, 2025 [1] - They will be available for one-on-one meetings throughout the day [1]

Group 1 - Fluent, Inc. will report its financial results for the First Quarter 2025 after the close of U.S. financial markets on May 15, 2025 [1] - A conference call to discuss the results will be held at 4:30 pm ET on the same day [1] - The conference call can be accessed by phone after registering online or via audio, and will also be webcast on Fluent's Investor Relations Page [2] Group 2 - Fluent, Inc. is a commerce media solutions provider that connects top-tier brands with highly engaged consumers [3] - The company leverages exclusive ad inventory, robust first-party data, and proprietary machine learning to unlock additional revenue streams for partners [3] - Founded in 2010, Fluent uses its expertise in performance marketing to drive monetization and increase engagement across the customer journey [3]