SHENZHEN, China, Oct. 31, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has entered into a partnership with Beijing Tuniu International Travel Service Co., Ltd. (“Tuniu”) to integrate its intelligent push notification solution, JPush, into Tuniu’s core applications. The partnership aims to enhance information delivery efficiency and boost user engage ...

SHENZHEN, China, Oct. 31, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has entered into a partnership with Beijing Tuniu International Travel Service Co., Ltd. (“Tuniu”) to integrate its intelligent push notification solution, JPush, into Tuniu’s core applications. The partnership aims to enhance information delivery efficiency and boost user engage ...

Core Thesis - LiveRamp Holdings, Inc. is positioned for significant growth in the marketing technology ecosystem, driven by its unique data collaboration platform and strong subscription revenue model [1][5]. Company Overview - LiveRamp Holdings, Inc. is a leading data collaboration technology company that connects marketers, media owners, and data providers, facilitating performance measurement across customer journeys [2]. - The company serves a global customer base, including 840 direct clients and thousands indirectly through partners, emphasizing its neutrality and interoperability [2]. Industry Challenges and Solutions - LiveRamp addresses industry challenges such as fragmented identity, marketing inefficiency, and privacy regulations by offering secure, privacy-centric solutions [3]. - Its platform capabilities include deterministic identity resolution, simplified access to third-party data, secure onboarding, and advanced analytics, enabling meaningful measurement and optimization [3]. Growth Strategy - The company's growth strategy leverages network effects, expanding its customer base and strengthening partnerships with Customer Data Platforms (CDPs), cloud providers, and global integrators [4]. - Key initiatives include Cross-Media Intelligence for unified campaign reporting, Commerce Media Networks for monetizing first-party data, and Connected TV solutions for accurate audience targeting [4]. Financial Performance - Subscription revenue constitutes 76% of total revenue, providing strong recurring cash flows and a compelling risk/reward profile for investors [5]. - LiveRamp's patented identity technology and global scale position it well to capture growth opportunities in personalized marketing and omnichannel measurement [5].

Core Insights - Nearly 40% of U.S. consumers expect brands to personalize their online shopping experiences with tailored interactions and recommendations [1][2] - Personalization is linked to increased purchase likelihood and brand affinity, with nearly 40% of consumers indicating it makes them more likely to buy [2] - There is a growing concern among consumers regarding data privacy, with 80% worried about sharing personal information and 89% considering data privacy important when engaging online [6] Personalization and Consumer Engagement - Effective personalization is a powerful marketing tool that demonstrates to consumers that brands are attentive to their preferences, leading to higher engagement [2] - The survey indicates that personalization can create meaningful connections, but poor execution or breaches of trust can damage brand reputation [3] Privacy Concerns and Data Transparency - Consumers desire personalized experiences but are cautious about data usage, highlighting a paradox for marketers who must balance relevance with privacy [3] - The findings emphasize the need for marketers to understand their audience while respecting privacy, supported by TransUnion's investment in reliable data foundations [4] Company Overview - TransUnion is a global information and insights company with over 13,000 associates in more than 30 countries, focusing on providing a reliable representation of individuals in the marketplace [5] - The company has expanded its services beyond core credit into marketing, fraud, risk, and advanced analytics, promoting economic opportunity and personal empowerment [5]