Core Insights - Visa's data indicates that one in five travellers visiting Singapore continued their journey to other destinations after the Formula 1 Singapore Grand Prix, with popular locations including Indonesia, Malaysia, Thailand, Australia, and Japan [1][10] Travel Trends - On average, travellers extended their trips by 3.5 days post-Grand Prix and spent 40% more per person than they typically would at home [4][10] - Long-haul travellers from outside Asia showed a notable trend, with about 35% visiting at least one other country after the race, surpassing the average [10] Spending Patterns - The highest spending was observed among travellers from the United States, Australia, Mainland China, Germany, and France, with restaurants and eateries being the primary spending category in Malaysia, Indonesia, and Thailand, while retail spending was higher in Australia and Japan [10] - Affluent travellers were particularly significant, with 25% making further travel plans post-event, spending about 20% more per person than other travellers, and contributing to a surge in travel spending [10] Payment Preferences - A strong preference for contactless payments was noted, with 85% of face-to-face transactions made via contactless cards by travellers visiting other countries after the race [11] - In markets like Australia and the UK, contactless payment usage reached nearly 95%, while countries with developing contactless acceptance, such as Japan and Indonesia, exceeded 80% [11][12] Strategic Insights - Visa's findings suggest that major events like the Grand Prix not only drive tourism but also create positive spillover effects in neighboring regions, highlighting the evolving preferences of travellers [9] - The data emphasizes the importance of understanding affluent travellers' behaviors to tailor strategies that capture a larger share of tourism [9]