Core Insights - Shopify is currently processing 2.4 million sales per minute, with 23,000 change orders per minute and 17 million unique shoppers since midnight [3][4] - The top product categories include skincare, vitamins, supplements, and activewear, indicating a trend towards personal wellness and home-related products [4][5][6] - Discounts are prevalent, averaging between 10% to 30%, but consumers are prioritizing value over discounts, favoring brands they love [8][9] Sales Performance - Shopify accounted for approximately 12% of all US e-commerce sales [1] - Last year, Shopify generated $11.5 billion over the Black Friday weekend, up from $9.3 billion the year before [14] Consumer Behavior - A new entrepreneur makes their first sale on Shopify every 26 seconds, highlighting the platform's role in empowering small businesses [4] - Consumers are increasingly engaging with brands through multiple channels, including social media and physical stores, reflecting a shift towards an omnichannel retail experience [13] Market Trends - There is a notable shift in consumer spending towards home-related products compared to last year, which focused more on outdoor and adventure gear [6][7] - Traditional online retailers are expanding into physical stores, indicating a blending of online and offline retail strategies [10][11]