Workflow
Powersports innovation
icon
Search documents
Powersports Leader BRP Opens First Flagship Store in Paris
Prnewswireยท 2025-06-18 14:12
Core Insights - The opening of BRP's flagship store in Paris marks a significant milestone for the company in Europe, enhancing its market presence and commitment to long-term investment in the region [1] - The store will focus on BRP's new electric motorcycles, the Can-Am Pulse and Can-Am Origin, which are designed to cater to urban commuters and off-road enthusiasts [2][6] - BRP's proprietary electric technology, Rotax E-Power, provides instant torque and features an innovative liquid-cooled system that optimizes battery performance and charging efficiency [3] Company Overview - BRP Inc. is a global leader in powersports products, with a diverse portfolio including Ski-Doo, Sea-Doo, and Can-Am vehicles, and reported annual sales of CA$7.8 billion [11] - The company has a network of over 450 dealers and distributors across the EMEA region, indicating a strong market presence [1] Product Features - The Can-Am Pulse is designed for urban commuting, featuring a 10.25-inch touchscreen display and an Active ReGen system for enhanced control [5] - The Can-Am Origin is built for versatility, equipped with off-road capabilities and advanced suspension systems, making it suitable for various terrains [6] - Both models offer a range of 28 accessories for customization, enhancing practicality for city commuting [4] Electric Motorcycle Specifications - The electric motorcycles are available in two power options: 11kW and 35kW, with the 11kW option accessible to drivers with a car license after a brief training course [2] - Charging from 20% to 80% can be achieved in 50 minutes using Level 2 charging, showcasing the efficiency of BRP's electric technology [3]