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Delta CEO says flying will feel more like streaming as the airline furthers its premium push
Yahoo Finance· 2025-11-13 20:05
Delta Air Lines (DAL) CEO Ed Bastian wants travelers to forget the turbulence of travel — in exchange for a Netflix-like (NFLX) escape. "It will become a much more immersive entertainment experience," Bastian said at Yahoo Finance's Invest event. "We have 200 million customers a year on average, three hours a session. They're all seat-belted in, all facing the same way. If you can't figure out a way as a marketer to create value for those consumers as well as for yourself, you're not very good." Delta st ...