Premiumization strategy
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Chinese giant Xiaomi challenges Samsung with new smartphones and appliances
CNBC· 2025-09-24 13:43
Group 1: Product Launch - Xiaomi launched the Xiaomi 15T series of smartphones, including the Xiaomi 15T and Xiaomi 15T Pro, during an event in Munich as part of its global expansion strategy [1][2] - The devices are priced at 649 euros ($766) and 799 euros, featuring a triple-camera system, a large 6.83-inch display, and significant battery power [2][3] Group 2: Competitive Positioning - Xiaomi aims to position the 15T series as a contender to Samsung's mid-range A series and top-end S series smartphones, with the 15T being described as an affordable flagship with high-end features [2][3] - In Europe, Xiaomi has become the third largest smartphone player by market share, following Samsung and Apple, through a mix of high-end and mid-tier devices [4] Group 3: Strategic Focus - The launch of the 15T series is part of Xiaomi's premiumization strategy, targeting budget-sensitive, spec-focused buyers who prefer high-end devices [5] - Xiaomi announced the global launch of its Mijia brand of home appliances, including a refrigerator, washing machine, and air conditioner, indicating its ambition to expand beyond smartphones [5][6]
Vallourec Completes the Acquisition of Thermotite do Brasil
Globenewswire· 2025-06-05 16:30
Core Viewpoint - Vallourec has successfully completed the acquisition of Thermotite do Brasil, enhancing its premium tubular solutions and technological expertise in thermal insulation coatings for pipelines [2][3][4]. Company Summary - Vallourec is a global leader in premium tubular solutions, focusing on energy markets and demanding industrial applications, including oil and gas wells and new generation power plants [5]. - The company employs nearly 13,000 people across more than 20 countries, emphasizing innovation and R&D to provide competitive and smart tubular solutions [5]. Industry Impact - The acquisition supports Vallourec's premiumization strategy, reinforcing its value proposition in offshore oil and gas projects [3][4]. - The integration of Thermotite's technology is expected to enhance Vallourec's industrial value chain in Brazil, a critical market for the offshore oil and gas sector [4].