Product Reformulation
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J&J Snack Foods Refreshes SUPERPRETZEL® with a Bolder Taste and Softer Texture
Prnewswire· 2025-04-24 13:00
Core Insights - J&J Snack Foods is launching a new recipe for SUPERPRETZEL, enhancing its flavor and texture while maintaining its classic convenience [1][3] - The reformulated SUPERPRETZEL features a softer texture and a more robust Bavarian-style flavor, appealing to modern consumer preferences [2][7] - The updated product will be available nationwide, coinciding with National Soft Pretzel Day, allowing fans to enjoy the improved snack [1][3] Company Overview - J&J Snack Foods Corp. is a leader in the snack food and frozen beverage industry, with over 50 years of experience [5] - The company’s portfolio includes popular brands such as SUPERPRETZEL, ICEE, SLUSH PUPPIE, and Dippin' Dots, among others [5] - The company emphasizes innovation and consumer feedback in its product development, as seen in the recent SUPERPRETZEL reformulation [3][5]