Core Insights - Apple is experiencing a significant increase in iPhone sales, with a year-on-year growth of 12% expected by October 2025, driven by the popularity of the iPhone 17 [1] - The market share of Apple’s iPhone has surged to 24.2%, marking a historic high for the company [1] Summary by Category - **Sales Performance** - iPhone sales are projected to grow by 12% year-on-year by October 2025 [1] - The sales volume is reaching a record high for Apple [1] - **Market Share** - Apple’s iPhone market share has increased to 24.2%, achieving a new historical record [1]