Sanoma Corporation, Stock Exchange Release, 30 July 2025 at 8:30 a.m. EET Sanoma Corporation, Half-Year Report 1 January–30 June 2025: Increased operational EBIT driven by Learning This release is a summary of Sanoma’s Half-Year Report 1 January–30 June 2025. The complete report is attached to this release and is also available at www.sanoma.com/en/investors. Q2 2025 Net sales amounted to EUR 339.8 million (2024: 342.4) and were relatively stable in both Learning and Media Finland. Organic net sales develop ...

Core Insights - Sanoma Corporation reported improved performance in Q1 2025, primarily driven by the Learning segment during a seasonally small quarter [1][3] - The Group's net sales for Q1 2025 were EUR 221.1 million, showing a slight increase from EUR 220.9 million in Q1 2024, with organic net sales development at 0% [6][12] - The operational EBIT excluding PPA improved to EUR -18.8 million from EUR -23.7 million year-on-year, indicating enhanced cost efficiency and net sales growth in Learning [6][12] Financial Performance - The Group's reported net sales are projected to be between EUR 1.28 billion and EUR 1.33 billion for 2025, compared to EUR 1.34 billion in 2024 [3] - Operational EBIT excluding PPA is expected to be between EUR 170 million and EUR 190 million for 2025, down from EUR 180 million in 2024 [3] - Free cash flow improved to EUR -29.6 million in Q1 2025 from EUR -43.7 million in Q1 2024, driven by positive working capital development in Learning [6][12] Market Dynamics - Demand for learning content is expected to remain stable across the Group's main operating markets, while the Finnish advertising market is anticipated to remain soft [4][7] - The economic uncertainty has increased, but US trade tariffs are not expected to impact Sanoma's performance in the short term [4] Strategic Initiatives - The company is focusing on increasing profitability and free cash flow, with upcoming curriculum renewals in major learning markets expected to accelerate organic growth from 2026 [11] - Sanoma is advancing the use of AI in its businesses, emphasizing responsible use and human oversight, with applications in Learning and Media Finland [6][8] Employee Metrics - The average number of employees decreased by 5% to 4,594 in Q1 2025 compared to 4,834 in Q1 2024 [12]