You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. The Wendy’s Co. has launched Project Fresh, a strategic plan designed to revitalize the brand, reignite growth, and accelerate profitability across the Wendy's system. The Dublin, Ohio-based company has retained Creed UnCo, led by Greg Creed, former CEO of Taco Bell and Yum Brands, to assist in transforming its marketing program. "Wendy's board of directors and management team are dissatisfied with the current valuation ...

This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Dive Brief: Wendy’s is reallocating capital — starting with $20 million from its development initiatives — to store-level improvements and marketing in hopes of improving its average unit volume in the United States, the chain announced Thursday. The emphasis on U.S. AUV is part of a strategic plan called Project Fresh, which the chain’s leadership said was i ...