Summary of Key Points from the UBS Evidence Lab China Consumer Survey Industry Overview - The report focuses on the consumer sentiment and economic outlook in China, based on a survey conducted with 3,000 consumers in July 2025, highlighting trends in income growth, savings, and consumption patterns [2][7][62]. Core Insights 1. **Slower Income Growth**: - A net 41% of respondents reported salary increases over the past year, with average salary growth at 3.3%, down from 4.6% in 2024 [2][8]. - Income growth from investments and property letting also softened, reflecting a prolonged property downturn [9][21]. 2. **Consumer Sentiment**: - Respondents expressed weaker expectations for income growth over the next 12 months, with only 46% expecting salary increases, down from 50% in 2024 [19][22]. - The share of respondents reporting a better financial situation decreased to 39% from 43% in 2024 [9]. 3. **Savings and Consumption Trends**: - Household saving intention increased, with 54% planning to increase cash and deposits holdings, while only 6% expect to increase consumption [12][22]. - The overall consumption willingness remained subdued, with only 29% expecting to increase consumption in the next year, down from 36% in 2024 [44]. 4. **Impact of Policy Support**: - Nearly 75% of respondents received some form of policy support, with over 80% planning to use trade-in subsidies [4][38]. - Retail sales in sectors with trade-in subsidies increased by 25% YoY, significantly outperforming those without subsidies [4]. 5. **Sector-Specific Spending Intentions**: - Increased willingness to spend was noted in sectors like sports, education, healthcare, and travel, while spending on offline entertainment and dining out weakened [44][39]. 6. **Property Market Sentiment**: - Only 4% of respondents reported property value appreciation over the past year, the lowest since the survey began in 2018 [27]. - Future expectations for property value appreciation also declined, with only 23% expecting increases in the next year [28]. 7. **Consumer Price Expectations**: - Consumer price expectations were less positive than in 2024, with 48% expecting prices to rise, down from 54% [29]. 8. **Outlook for 2026**: - Consumption growth is expected to remain modest in 2026, with anticipated mid-single-digit growth due to stagnant income growth and ongoing property market challenges [49]. Additional Important Insights - The survey indicates a sustained negative wealth effect from the property downturn, which is crucial as property constitutes over 50% of household wealth [27]. - The government is expected to extend trade-in subsidies modestly in 2026, but the potential for new consumption categories remains uncertain [49]. - The report emphasizes the need for measures to support the labor market and stabilize housing prices to aid consumption recovery in the medium to long term [49].

Taxation & Real Estate Market - Inheritance tax is described as the most detrimental tax conceived by authoritarian regimes [1] - Numerous country estates, stately homes, castles, and listed properties are currently available for purchase at reduced prices [1] - A lack of buyer interest is observed in the market [1] Generational Shift in Asset Preference - Younger generations are shifting their focus from traditional property ownership to acquiring Bitcoin (BTC) [1]

“The psychology underpinning the property market has fundamentally changed.” Why are Chinese savers turning away from home ownership? Listen to our “Drum Tower” podcast https://t.co/jBdAPmH11R ...

Investment Rating - The report indicates a cautious outlook on near-term growth momentum despite a strong GDP print, suggesting the need for more policy stimulus to boost investment demand and support the labor market [6]. Core Insights - China's 2Q25 GDP grew by 5.2% year-on-year, slightly below the 5.4% growth in 1Q25, but above market consensus of 5.1% [1][8]. - Industrial production (IP) showed a surprising increase to 6.8% in June, driven by resilient export activities, with manufacturing IP accelerating to 7.4% [3][8]. - Retail sales growth moderated to 4.8% in June, lower than the previous month and consensus expectations, indicating potential weakness in domestic demand [4][8]. - Fixed asset investment (FAI) growth slowed to 2.8% year-to-date, with a significant contraction in property investment at -11.2% year-on-year [5][8]. - The urban unemployment rate remained stable at 5.0% in June, with disposable income per capita increasing by 5.1% year-on-year [10][11]. Summary by Sections Economic Growth - 2Q25 GDP growth was reported at 5.2% year-on-year, with a sequential increase of 1.1% quarter-on-quarter [1][8]. - In the first half of 2025, real GDP growth reached 5.3%, surpassing the annual policy target of "around 5%" [1]. Industrial Production - IP growth rose to 6.8% in June from 5.8% in May, with manufacturing IP accelerating to 7.4% [3][8]. - Growth was observed in 36 out of 41 industries, with notable increases in industrial robots and integrated circuits [3]. Retail Sales - Retail sales increased by 4.8% year-on-year in June, down from 6.3% in May, influenced by earlier promotions and subsidy halts [4][8]. - Catering services saw a significant slowdown, with growth dropping to 0.9% year-on-year [4]. Fixed Asset Investment - FAI growth moderated to 2.8% year-to-date, with a single-month growth of only 0.5% year-on-year [5][8]. - Property investment continued to decline sharply, with a contraction of -11.2% year-on-year [5]. Labor Market and Income - The urban unemployment rate remained unchanged at 5.0% in June, with average weekly hours worked at 48.5 [10][11]. - Disposable income per capita reached RMB 9,661 in 2Q, reflecting a 5.1% year-on-year increase [11].

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The focus is shifting towards domestic demand in China due to a 90-day tariff truce between the US and China, while export performance remains under observation [2] - High-frequency indicators have been introduced to track property market trends and government expenditure [2] Summary by Relevant Sections Exports - June container forward prices are double the spot rate, indicating potential volume growth despite a slight drop in export indicators such as imports from Korea and shipping volumes [4] - Export growth is expected to slow in May before a potential recovery in June [4] Property Sector - Mixed signals are observed in the property sector, with new home sales slightly down compared to 2024, while secondary market transaction volumes have increased [4] - Land sales have surged by approximately 35% in May compared to the same period in 2024, which may support new home construction [4] - Local governments are issuing special Local Government Bonds (LGBs) to purchase idle land, although the scale is smaller than in 2018-2019 [4] Fiscal Spending - Net CGB funding has reached 40% year-to-date, significantly higher than the average of 26% over the past three years [4] - Total government spending has increased by 7.2% year-on-year, surpassing the average growth of 4% over the past three years [4] - The robust fiscal spending is expected to cushion against external economic challenges and maintain resilient domestic demand [4]