So, here you are. It's been almost a year and you've had a year to really dig in and sift through the issues because you came to turn it around. So, what's your diagnosis of what went wrong.>> Well, I've tried not to look backwards. I've tried to snap the chalk line and move forward, but if if I had to, I think I'm going to oversimplify it. I I think when uh COVID hit uh supply got constrained, demand goes up and I think I the team did what I think anybody would do.You shifts product over to uh digital comm ...