Group 1 - Tianji Holdings announced the establishment of a joint venture with Xizu Chain Technology to operate LaLiga Club's digital ecosystem in China, marking its entry into the new consumption field of sports IP empowerment [1] - The "New Consumption Digital Alliance" integrates Web3 technology and RWA concepts, utilizing a "three-screen interaction" and "S2B2C model" to create a comprehensive sports new consumption ecosystem covering various sectors [1] - The alliance aims to provide immersive online and offline experiences through large screens and 3D displays in key commercial areas and tourist attractions, while offering AI and Web3 marketing services to B-end partners [1] Group 2 - The collaboration with LaLiga Club is the first project under the New Consumption Digital Alliance, providing Chinese users with new sports consumption experiences, including AR&VR interactions and access to exclusive merchandise [2] - The core philosophy of the New Consumption Digital Alliance is "co-construction, sharing, and win-win," emphasizing the deep integration of technology, IP, and scenarios in the digital consumption revolution [2] - The partnership aims to leverage blockchain for user asset rights and decentralized identity (DID) for fan-managed cross-scenario consumption, with plans to replicate the "sports IP + scenario + technology" model in other sectors like culture, tourism, and wellness [2]