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“中国造”引爆全球购物潮:从免签政策到退税红利,外国游客为何疯狂“扫货中国”?
Sou Hu Cai Jing· 2025-07-12 01:00
2025年的夏天,成都荷花池市场人头攒动。来自泰国的游客阿琳提着装满蜀绣和川剧脸谱的购物袋,用不太流利的中文向店主比划:"便宜!退税!还要 买!"不远处,哈萨克斯坦游客艾米娜正试穿一件红色汉服,兴奋地对着手机直播:"看!我在中国买到了真正的'东方美学'!" 这样的场景,正在中国各大城市轮番上演。从北京的王府井到上海的南京路,从广州的十三行到成都的荷花池,外国游客的购物车里塞满了"中国造"——从 传统手工艺品到智能家电,从国潮服饰到地方特产。据国家移民管理局数据,2025年上半年,入境外国游客达2694万人次,同比增长96%;其中,仅成都航 空口岸入境外国人就达79万余人次,较去年同期增长58.5%。而"扫货中国"的背后,是一场由政策红利、文化自信与消费升级共同驱动的全球购物革命。 1. 免签"朋友圈"持续扩容,入境门槛大幅降低 自2024年起,中国对38个国家实行单方面免签政策,对54个国家实施240小时过境免签,并将停留时间延长至10天。2025年6月,沙特、阿曼、科威特、巴林 四国被纳入免签名单,至此,中国单方面免签"朋友圈"已扩展至47国。国家移民管理局数据显示,2025年端午节假期,适用免签政策入境的 ...
工业低碳转型下的民生新机遇
Xiao Fei Ri Bao Wang· 2025-07-02 02:35
Core Viewpoint - The implementation of a standardized system for green and low-carbon transformation in the industrial and information sectors is set to reshape consumer behavior and drive industry innovation [1][2][3] Group 1: Policy and Standards - The Ministry of Industry and Information Technology has issued a plan to advance green low-carbon standardization, which is crucial for industrial upgrades and consumer life [1] - New standards in the home appliance sector link energy efficiency ratings directly to carbon emissions, allowing consumers to easily identify eco-friendly products [1] Group 2: Consumer Behavior and Market Impact - The new standards are expected to significantly increase the market share of high-efficiency appliances, with projected retail shares for 2024 showing 88.6% for air conditioners and 84.2% for refrigerators in online sales [1] - Consumers are empowered to make informed choices, leading to a shift from passive compliance to proactive innovation among companies [1][2] Group 3: Cross-Industry Opportunities - The upgrade of standards is transforming the entire consumption ecosystem, with examples in the clothing and automotive sectors promoting sustainable practices [2] - Green standards are creating cross-industry consumption opportunities, such as "zero-carbon restaurant" certifications in the food industry and reduced packaging waste in logistics [2] Group 4: Consumer Empowerment and Transparency - The integration of payment platforms with standard databases allows consumers to track their green purchases and their impact on carbon reduction [2] - Smart appliances now offer features to check the carbon footprint of products, fostering a new generation of environmentally conscious consumers [2] Group 5: Broader Implications - The green low-carbon standards serve as a bridge between industrial transformation and consumer welfare, promoting sustainable development through everyday choices [3]
全国各地现理发店倒闭潮,没有电商冲击,理发店为什么自己能干黄?
Xin Lang Cai Jing· 2025-05-29 01:28
推销驱逐顾客:用户反馈显示,超70%消费者反感"剪发30分钟,推销25分钟"的体验。深圳消费者调研 数据显示,90后选择社区平价理发店的主因是"无推销压力",而高端门店流失客群中58%因过度营销离 场。 二、 成本黑洞:租金与人力挤压利润空间 商业地产虹吸效应:以上海静安区为例,商场内50㎡理发店月租金达4-6万元,是社区街铺的3倍。某高 端品牌单店装修成本超80万元,按日均68元剪发价计算,需接待120人/天才能覆盖基础成本。 技术人才断层:行业调查显示,tony老师月均工资8000元,但培养周期长达3年。2024年美发从业者流 失率37%,新人留存率不足20%,导致服务质量下滑与人力成本攀升形成恶性循环。 三、 消费革命:个人理容习惯的颠覆性转变 近年来,全国理发店闭店潮引发热议。据不完全统计,2024年倒闭理发店超30万家,一线城市2025年闭 店率预计达18.73%,三四线城市更高达26.3%。这个曾被视为"永不消亡"的行业,究竟遭遇了哪些致命 冲击? 一、 经营模式陷阱:预付费与过度推销的反噬 现金流依赖症:大量理发店通过"充值5000送2000"等预付费模式快速回笼资金,但过度依赖会员储值导 致经 ...