Group 1 - Netflix is expanding beyond streaming video content into gaming, immersive real-world venues, and live sports, indicating ambitions to evolve beyond a content platform [2][3] - The company is building a gaming business across four categories: party games, narrative titles, children's games, and mainstream hits, moving away from earlier interactive experiments [3][4] - Netflix has licensed popular titles like Grand Theft Auto V for mobile and is developing original gaming projects, while testing cloud-based gaming on smart TVs to enhance user engagement [4][5] Group 2 - Netflix plans to open its first Netflix House locations in Philadelphia and Dallas, featuring themed dining and interactive experiences tied to popular franchises [6][7] - This strategy aims to deepen fan engagement and create additional revenue streams beyond subscriptions, similar to Disney's approach with intellectual property [7][8] - While these initiatives may not generate immediate revenue, they provide long-term growth potential and optionality for the company [8]