The U.S. Army is reshaping how it works with defense tech firms, and two recent deals help showcase that shift. One is with private firm Anduril, and the other is with Palantir Technologies (PLTR). Together, they point to a new way the Army plans to buy and use software in the years ahead. The Army recently stated it will combine 120 separate contracts with Anduril into one enterprise agreement with a ceiling of $20 billion over up to 10 years. At the same time, it has already set a similar path with Pala ...

Core Insights - Tealium has been recognized by Snowflake as a "One to Watch" in the Activation and Delivery for Owned Channels category of The Modern Marketing Data Stack 2026 report [1][4] - The report highlights the impact of AI, privacy, and data gravity on martech and adtech, based on insights from over 11,100 Snowflake customers [2] Company Highlights - Tealium's bi-directional connectivity with Snowflake, including the Snowpipe Streaming API, allows for seamless real-time customer engagement data delivery [3] - Tealium's growth with Snowflake positions it as a key technology in the Activation and Delivery category, providing unified, real-time solutions for marketers [4] - Tealium's solutions include a real-time customer data platform (CDP) and support over 1,300 built-in connections, enhancing customer data strategies for more than 850 leading businesses globally [9] Customer Success Stories - Rohrman Auto Group utilized Tealium and Snowflake to unify customer data, resulting in over 2 million customer records transformed into clean, consented data, which improved lead conversions [5] - Spark New Zealand leveraged Tealium and Snowflake to create a real-time, AI-powered data engine, generating millions in incremental revenue [6] - Legal & General integrated Tealium's CDP with Snowflake's AI Data Cloud, achieving a 54% increase in call-to-lead conversions [6] Strategic Initiatives - Tealium will sponsor seven Snowflake World Tour events across various cities to showcase innovations in data and AI [7] - The collaboration between Tealium and Snowflake aims to unlock the full value of customer data, enabling personalized experiences and AI-driven insights at scale [8]