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OpenAI launches web browser 'Atlas' to compete with Google Chrome
NBC News· 2025-10-22 02:02
AI and Search Engine Landscape - OpenAI officially enters the web browser market with ChatGPT Atlas, initially available for Mac OS users [1] - ChatGPT Atlas competes with Google Chrome (using Gemini AI) and Microsoft Edge (using Copilot AI) in the search engine space [2] - The integration of AI chatbots into web browsers is a natural evolution, combining search and information retrieval [5] - User choice of browser will likely depend on their preferred chatbot ecosystem (e g, Microsoft Copilot with Edge, ChatGPT with Atlas) [6] Business Model and Revenue - OpenAI is not yet profitable, but aims to build a sustainable business model [9] - Consumer browsers represent a fraction of OpenAI's overall business strategy [9] - OpenAI is developing an advertising product, leveraging user information gathered through the browser [10] - The business model will likely rely on a combination of subscriptions and advertising [11] AI Agent Capabilities - AI browsers like Perplexity's Comet and OpenAI's Atlas are exploring "agentic AI," enabling the browser to perform tasks for the user [13] - Examples include searching for specific products (e g, walnuts) in a particular location [14]