Core Viewpoint - The article discusses the emergence of a new Web3 project, World Chain, which aims to create a sustainable digital consumption ecosystem by integrating various digital scenarios such as cross-border consumption, gaming, and content creation within a unified value system [1][3]. Group 1: Project Overview - World Chain is initiated by WORLD CHAIN INFORMATION TECHNOLOGY PTE. LTD. from Singapore and targets the global market [3]. - The project focuses on "real consumption + user participation" as its core logic, aiming to build a collaborative platform that encompasses consumption, content, and interaction [3][4]. - It leverages research outcomes from the Ocean Protocol Foundation regarding user data rights and collaborative value release [3]. Group 2: Digital Business Structure - World Chain seeks to redefine the relationship between platforms, users, and merchants by utilizing blockchain and smart contracts to record user behaviors in consumption and content interaction [4]. - The platform is designed not as a single e-commerce or entertainment application but as a "digital consumption ecosystem" that includes various applications such as online product transactions and local life services [4][5]. Group 3: Global New Consumption (ShoppingFi) - The concept of global new consumption (ShoppingFi) is a fundamental component of World Chain's design, viewing consumption as a sustainable participatory behavior [4]. - Blockchain technology is employed to unify the recording of consumption, interaction, and dissemination, making them integral to the ecosystem's collaboration [4][5]. Group 4: Content and Entertainment Expansion - World Chain incorporates gaming and short-form content as essential directions for ecosystem expansion, exploring the integration of entertainment experiences with Web3 collaboration mechanisms [6]. - The gaming ecosystem combines user participation and interaction with value collaboration, enhancing user engagement and creating a closed loop of consumption, entertainment, and collaboration [6]. - The short-form content ecosystem focuses on merging content consumption with interactive experiences, allowing users to participate in value collaboration beyond mere viewing [6]. Group 5: Future Web3 Ecosystem - World Chain aims to establish a Web3 ecosystem that is not limited to specific products but is capable of continuous expansion, integrating various application scenarios under a unified set of rules and value frameworks [7]. - The key to this ecosystem is a unified and scalable underlying architecture that allows for the integration of consumption, content, and interaction behaviors across different scenarios [7]. - The project aspires to create a global system characterized by open collaboration, behavior valorization, and ecological synergy, potentially serving as a foundational infrastructure for the next generation of digital consumption ecosystems [7].