在短剧这个以"快"起家的江湖里，"慢"正在成为一种新的潮流，一种高级感的象征。 自从《盛夏芬德拉》用文艺的滤镜与节奏撬开了市场，情感赛道仿佛一夜之间找到了精品化的"万能钥匙"，如《玫瑰与青松》《周周奔赴你》《新婚慢 热》《鬓边有朵栀子肥》等。它们名字不同，故事内核却高度同质——豪门联姻、先婚后爱、总裁与年下少女的情感对位；叙事语法亦十分相似：号称电 影质感的镜头、含蓄留白的台词、生活流式的情节铺展。 （图源：公众号@浙江文旅资讯） 这股"慢潮"正全面侵袭古言、现偶等类型。 此种叙事转向，为短剧披上了一层"拟文艺片"的外衣。从策略上看，这无疑是一次取巧的精品化尝试，它让 短剧既具备情绪的浓度，又兼顾形式上的精致感。 可问题是，即便都在使用同一种"高级"语法，后来的模仿者，也还没能造出第二个爆款。并且，它也引发了观众看剧的另一重困境：社交平台上，关于看 短剧需要"倍速观看""跳跃追剧"的相关反馈正在日益增长。 这种反馈，暴露出短剧在"慢叙事"所引发的定位困境：向上，受制于体量与篇幅，难以企及长篇内容的叙事深度与人物厚度；向下，又淡化了短剧赖以生 存的节奏张力与冲突密度，失去了吸人眼球的基点。由此看来，这种"慢叙事 ...

Group 1 - Tencent Video recently released a list of high-quality short dramas featuring strong casts, including works like "Parrot" and "Zhuque Hall" [1] - The short drama market is experiencing a trend where the boundaries between short and long dramas are becoming increasingly blurred, with some short dramas adopting extreme and absurd themes [3][5] - The popularity of short dramas is driven by their potential for profitability and impactful content that captures user attention, leading to a collective pursuit of quality in the market [5][10] Group 2 - Major companies in the short drama sector are shifting from sensational content to more refined storytelling, with examples like "Tinghuadao" achieving over 1 billion views with a focus on female narratives [10] - Companies like "Majiang" and "Xianwen" are also producing high-quality short dramas that resonate with audiences, moving away from traditional tropes [12][13] - The competition in the short drama space has intensified, with major platforms like Douyin and Kuaishou launching their own short drama initiatives, emphasizing a move towards quality content [16][18][20] Group 3 - Traditional media companies are entering the short drama market, with examples like Ningmeng Media and Perfect World focusing on specific demographics and themes [22][24] - Companies are leveraging existing long drama IPs to create short dramas, indicating a trend towards brand extension in the industry [27] - Despite the rapid changes in the short drama landscape, companies are optimistic about capturing audience attention during fragmented viewing times, although they face challenges in maintaining viewer engagement [29]