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iPhone 16领跑2025 Q1全球智能手机市场
Counterpoint Research· 2025-06-05 08:32
Core Insights - Apple iPhone 16 became the best-selling smartphone globally in Q1 2025, marking a return to the top spot for the base model after two years [6][7] - Apple maintained a strong presence in the Top 10 list, occupying five positions for the fifth consecutive March quarter, while Samsung saw a decrease in models listed compared to the previous year [2][6] - The low-end smartphone segment (priced under $100) showed significant growth, accounting for nearly 20% of global smartphone sales in Q1 2025 [6][8] Group 1 - iPhone 16 performed exceptionally well in Japan and the Middle East and Africa, with Japan showing the highest growth rate for the base model due to improved economic conditions and subsidy policy adjustments [5][6] - iPhone 16 Pro Max and iPhone 16 Pro ranked second and third respectively, although the Pro series faced challenges in the Chinese market due to government subsidies favoring models priced below 6,000 yuan (approximately $833) and intense competition from Huawei [5][6] - iPhone 16e debuted strongly, ranking sixth in the global Top 10 list in its first month of sales, with expectations to surpass the previous SE model's first-year sales due to significant technological upgrades [7][8] Group 2 - Samsung Galaxy S25 Ultra ranked seventh in Q1 2025, down from fifth place in Q1 2024, attributed to a shorter sales window [6][7] - Galaxy A16 5G rose to fifth place, achieving a 17% year-over-year growth, primarily due to expanded distribution in North America, which became its largest market [7][8] - Galaxy A06 saw significant growth, moving up four positions compared to its predecessor, reflecting a general increase in demand for low-end smartphones, particularly in emerging markets [8]