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Hershey Completes Acquisition of LesserEvil, Expanding Consumer Choice
Prnewswire· 2025-11-19 13:35
Core Insights - The Hershey Company has completed the acquisition of LesserEvil, enhancing its portfolio of better-for-you snacks and expanding its manufacturing capacity [1][3][4] Group 1: Acquisition Details - The acquisition of LesserEvil adds a high-growth brand known for organic snacks that align with consumer demand for healthier options [1][2] - LesserEvil's product line includes organic popcorn and puffs made with premium ingredients, categorized as USDA Organic and non-GMO [2][4] - The acquisition is part of Hershey's strategy to diversify its offerings and meet the growing consumer preference for better-for-you snacking [5][6] Group 2: Strategic Fit - LesserEvil complements Hershey's existing brands, including its well-known confectionery products and salty snack brands like SkinnyPop and Dot's Homestyle Pretzels [4][6] - The salty snack portfolio has shown significant growth, expanding 1.5 times faster in 2024 compared to the previous three years, indicating a strategic focus on this category [4] Group 3: Leadership and Operations - The leadership team at LesserEvil will remain in place to continue driving innovation and maintaining product quality [6] - The combined teams will focus on delivering growth and insights to ensure the right products are available to consumers at the right time [6] Group 4: Company Overview - The Hershey Company generates over $11.2 billion in annual revenues and operates in approximately 70 countries, with a diverse portfolio of iconic brands [8][9] - Hershey has a long-standing commitment to responsible operations and community support, dating back over 130 years [9]