Core Insights - The Asia-Pacific ecommerce market is projected to grow at a CAGR of 5.9%, reaching approximately US$4.83 trillion by 2029, up from US$3.58 trillion in 2024 [2][10] - The market is expected to grow by 7% annually, reaching US$3.83 trillion by 2025 [1][10] Market Growth - The ecommerce market in Asia-Pacific has experienced a robust growth rate of 9.7% from 2020 to 2024 [2] - The forecast indicates a continued upward trajectory with a CAGR of 5.9% from 2025 to 2029 [2] Competitive Landscape - Competitive intensity is increasing as short-video platforms integrate commerce in China and Southeast Asia, while cross-border entrants are reshaping price expectations in Australia and Japan [4] - India is witnessing stronger competition in grocery and FMCG sectors due to the expansion of quick-commerce into more categories [4] Current State of the Market - The ecommerce landscape in Asia-Pacific is characterized by high competitive intensity, with multinational platforms, domestic marketplaces, social-commerce players, and quick-commerce operators expanding their presence [5] - In China, Alibaba and JD.com are facing pressure from short-video ecosystem platforms like Douyin and Kuaishou [5] Key Players and New Entrants - Major players include Alibaba, JD.com, and Pinduoduo in China; Amazon, Flipkart, and Reliance in India; Shopee, Lazada, and Tokopedia in Southeast Asia; Rakuten and Yahoo! Shopping in Japan; and Coupang in South Korea [8] - New entrants are primarily cross-border Chinese platforms like Temu and Shein, which are gaining consumer adoption in Australia and Japan [8] Recent Developments - TikTok's integration with Tokopedia in Indonesia marks a significant restructuring, allowing it to resume ecommerce operations after regulatory restrictions [9] - In Australia, increased scrutiny of consumer protection is prompted by rising activity from Temu and Shein [9] - Reliance is actively acquiring and partnering with offline retail brands to enhance omnichannel capabilities [9]