04 Jul 2025 06:54:33 ET │ 10 pages Retail, Internet and Brands Citi's Consumer Checkout: Shein and Temu app data suggest increased focus on Europe following US de minimis fallout V i e w p o i n t | +44-20-7500-7262 vandita.sood@citi.com Elizabeth Moore +44-20-7986-0051 elizabeth2.moore@citi.com Jamie Bass +44-20-7508-6383 jamie.bass@citi.com Monique Pollard AC +44-20-7508-0686 monique.pollard@citi.com CITI'S TAKE Vandita Sood A recent FT article (30-Jun) which highlighted Shein's and Temu's decline in the ...

Core Viewpoint - The French DGCCRF has imposed a fine of €40 million on SHEIN for violations related to price labeling and environmental product labeling between October 2022 and August 2023 [1] Group 1: Regulatory Actions - The DGCCRF tracked thousands of products on SHEIN's French website during the specified period [1] - The violations included vague labeling and coverage of only parts of the product lifecycle [1] Group 2: Company Response - SHEIN stated that it completed adjustments within two months after receiving the DGCCRF notification in March 2024, indicating that changes were made over a year ago [1] - The company emphasized its commitment to maintaining transparency and compliance with market laws and regulations [1]

新华财经圣保罗6月23日电（记者杨家和）据巴西联邦税务局（Receita Federal）近日公布数据，2024年 巴西消费者通过数字应用程序进行的国际网购总额达到创纪录的150亿雷亚尔（约合27.29亿美元）。 巴西联邦税务局数据显示，作为拉美最大经济体，巴西在2024年共完成1.9亿笔通过邮政渠道交付的国 际订单，略低于2023年创下的2.1亿笔记录，但由于汇率变化等因素，整体交易金额仍呈增长趋势。 巴西新闻频道"环球新闻"（GloboNews）指出，2024年美元兑雷亚尔平均汇率较上年上涨约8%，从1美 元兑4.99雷亚尔升至5.39雷亚尔，为交易总额的上升的最主要原因。 此外，近年来跨境电商平台在巴西地快速发展，也是助推网购金额创纪录的重要力量。巴西消费者在拼 多多旗下Temu、阿里巴巴集团旗下AliExpress和中资背景的Shein、Shopee等平台上的活跃度不断提升， 这不仅是因为商品价格优势明显，还得益于平台提供的多语种界面、本地支付方式以及更快捷的物流服 务。 在物流方面，包括安骏物流（Anjun）在内的多家中国企业积极布局本地物流网络。安骏物流在圣保罗 瓜鲁柳斯机场设立2.5万平方米的海 ...

跨境出海丨市场观察 本周看点： -中国企业出海欧洲：避险策略和选址方法显著更迭； -外国剁手党们，催着中国电商集体出海； 行业环境 1.外国剁手党们，催着中国电商集体出海 关键词 ： 电商出海,性价比,供应链,海外仓,本地化运营 概要 ： 中国电商通过高效供应链和性价比优势加速全球化，2024年跨境电商总额达2.63万亿 元。Temu、TikTok Shop、SHEIN等平台各具特色，分别以低价、内容电商和平台化转型吸引 海外用户。但出海面临数据合规、库存及本地化运营挑战。未来，"中国速度"与"本地化运 营"的结合将成为制胜关键，推动全球贸易进入2.0时代。 2.跨境电商行业：社群经济赋能女性跨境出海可持续发展白皮书 关键词 ： 跨境电商,用户复购率,产品质量,服务质量,订单纠纷率 概要 ： 跨境电商行业业绩提升的核心在于提高用户复购率，而非单纯依赖新用户的开发，因 开发新用户的成本远高于维护老客户。影响用户复购的关键因素是产品和服务质量，包括低订 单纠纷率、低退货率及高及时响应率等，这些均能增强用户信任与满意度。因此，企业需通过 完善平台机制和提升内部运营团队能力，来优化产品和服务质量，以保持长期竞争力。此 ...

Group 1: Overview of the China Internet Industry Tour - Macquarie analysts initiated a tour of the Chinese internet industry, starting with a visit to Yiwu, where they expressed surprise at the city's resilience and adaptability amid trade disputes and supply chain impacts [1][2] - The analysts noted that the "Belt and Road" countries remain a key growth pillar for cross-border transactions, with expectations of sustained increases in freight prices [1][3] - Macquarie upgraded SF Holding (002352) to "Outperform" based on its leading position in the Asian market and positive expectations for international supply chain momentum [1][4] Group 2: Insights from Yiwu - Yiwu's export model primarily relies on the "1039" market procurement model, which has limited the impact of tariffs, with exports showing strong recovery in May after a temporary setback in April [2][7] - The demand for trade routes less affected by tariffs remains strong, with over 60% of Yiwu's GMV directed towards "Belt and Road" countries [6][7] - The decline in T86 shipments since April has significantly impacted cross-border e-commerce platforms like Temu and Shein, prompting a shift from full consignment to semi-consignment models [3][9] Group 3: Cross-Border Logistics Trends - Freight forwarding prices have surged, with costs reported to be 4-5 times higher than pre-"Liberation Day" levels, driven by increased demand for overseas supply chain management [4][13] - The demand for shipping to Southeast Asian countries has also risen, with freight prices increasing by 2 to 4 times as businesses adjust their supply chains to mitigate geopolitical risks [14][13] Group 4: AI and Cloud Computing Developments - The demand for AI is accelerating the deployment of public cloud services, providing new revenue streams for leading cloud service providers [1][15] - Major internet companies are developing clear AI strategies, with Tencent focusing on intelligent agents and Alibaba emphasizing cloud and AI infrastructure [15][16] - The overall outlook for public cloud demand remains positive, particularly in relation to AI, with expectations for significant revenue contributions from AI-related services in the medium term [16][17]

以下文章来源于光子星球 ，作者吴坤谚 如果说物候学是研究环境语言的学科，那么跨境也可以被视作是某种层面上的"物候式"业态——它还 是曾经的那个效率游戏，只不过这次对效率的追求不再局限于价格，更多在于适应。 自年初那场由关税引发的风暴以来，早已扎根美区或正准备大展拳脚的平台便开始建设海外仓与供应 链、发力新市场等动作。这些尚属于"技术性调整"的改变，让涉及平台模式的转身更显得雷厉风行。 继4月底全托停滞，商品下架后平台力推的Y2半托管的Temu便是在"大棒"下频繁调整平台模式的典 型。 作者丨吴坤谚 编辑丨吴先之 图源丨Midjourney "打开手机就是刷群刷屏的邀请码，平时找不到的小二运营都在积极组织卖家加入Y2"，Temu商家刘 凯（化名）表示。因为模式上由卖家负责头程物流，Temu买手还在部分招商会与私下承诺会帮卖家 找好靠谱货代。 然而Y2仅仅风光不到两周，出走12天的Temu全托便在冲突缓和的情况下，以2.0的全新面貌迅速回 归：Temu全托2.0卡了一个BUG，即内地和香港外的区域仍享有小包直邮的红利窗口，卖家需提供海 外供应的原产地证明，再经由国内"中转"美区。 前后两次"变脸"，既是Temu曾 ...

如果说物候学是研究环境语言的学科，那么跨境也可以被视作是某种层面上的"物候式"业态——它还是曾经的那个效率游戏，只不过这次对效率的追求不 再局限于价格，更多在于适应。 自年初那场由关税引发的风暴以来，早已扎根美区或正准备大展拳脚的平台便开始建设海外仓与供应链、发力新市场等动作。这些尚属于"技术性调整"的 改变，让涉及平台模式的转身更显得雷厉风行。 继4月底全托停滞，商品下架后平台力推的Y2半托管的Temu便是在"大棒"下频繁调整平台模式的典型。 "打开手机就是刷群刷屏的邀请码，平时找不到的小二运营都在积极组织卖家加入Y2"，Temu商家刘凯（化名）表示。因为模式上由卖家负责头程物流， Temu买手还在部分招商会与私下承诺会帮卖家找好靠谱货代。 然而Y2仅仅风光不到两周，出走12天的Temu全托便在冲突缓和的情况下，以2.0的全新面貌迅速回归：Temu全托2.0卡了一个BUG，即内地和香港外的区 域仍享有小包直邮的红利窗口，卖家需提供海外供应的原产地证明，再经由国内"中转"美区。 前后两次"变脸"，既是Temu曾带领跨境电商全面步入托管时代的组织效率的折射，也是其开始尝试走出小包直邮舒适区的表现——美区尚可钻" ...

重要的不止是数字。考虑到SHEIN这样链主企业的碳排放绝大部分来自其价值链上下游供应商，如何帮 助供应商，尤其是规模有限的小供应商去落实减排，是行业里亟待破解的难题。 不过，SHEIN同供应商长期积累的亲密关系，此时正凸显出令人意想不到的作用——最初被用于提升生 产效率的按需柔性供应链模式，以及SHEIN与供应商间的深度协同，竟然也在减排中发挥着重要作用， 为全球减排提供了一个极具启发性的样本，也深刻影响着服装产业的技术升级。 按需时尚，减排从源头做起 减排对于时尚行业来说，不是一件容易的事。 即使在正常情况下，品牌服装行业的平均库存率也会达到30%左右。而对于时尚品类来说，由于流行趋 势变化迅速，库存更加容易贬值和滞销，最终往往被烧掉或者丢弃，既造成了浪费，也污染了环境。 【文 观察者网 张广凯】 碳排放与企业增长，一定是矛盾的吗？面对分散在供应链上下游的碳足迹，大企业应该如何发挥自身的 引导作用？ 近期，全球领先的时尚和生活方式在线零售商SHEIN宣布其净零排放目标，计划到2050年在整个价值链 上实现温室气体（GHG）净零排放，并将2030年近期目标，相较2023年实现自有设施运营的直接排放 和电力使用 ...

Core Insights - The cross-border e-commerce market in China is projected to reach 17.66 trillion yuan in 2024, reflecting a 4.8% increase from 16.85 trillion yuan in 2023 [1] - Cross-border e-commerce transactions are expected to account for 40.27% of China's total goods trade import and export value of 43.85 trillion yuan in 2024 [1] - The penetration rate of cross-border e-commerce in China has increased from 38.86% in 2020 to 40.35% in 2023 [1] Industry Structure - The cross-border e-commerce industry consists of three main types: export cross-border e-commerce platforms (e.g., Amazon, eBay, TikTok), import cross-border e-commerce platforms (e.g., Tmall Global, JD International), and cross-border e-commerce service providers (e.g., Ant International, PingPong) [2] - In 2024, the export share of cross-border e-commerce is expected to be 77.6%, while imports will account for 22.4% [2] Market Dynamics - The rise of emerging platforms like Temu and TikTok has intensified competition in the cross-border e-commerce sector [1] - The industry is experiencing pressure due to the introduction of new models such as full-service management, impacting sellers' opportunities [1] - In 2024, there were 17 financing events in the cross-border e-commerce sector, a decrease of 22.73% year-on-year, with total financing amounting to 408 million yuan, down 97.4% from the previous year [2]

Core Viewpoint - The recent policy adjustments in Japan and the UK regarding low-value import exemptions reflect a global trend of tightening regulations in the cross-border e-commerce sector, driven by concerns over unfair competition and tax loopholes [2][3][8]. Group 1: Japan's Policy Changes - Japan's Ministry of Finance is considering imposing consumption tax on low-cost imports valued at 10,000 yen or less, which currently enjoy tax exemptions [2][3]. - The volume of low-cost imports to Japan is projected to reach 169.66 million items, valued at 425.8 billion yen by 2024, marking a fivefold increase over five years [3]. - The proposed changes aim to create a fairer competitive environment for domestic retailers against Chinese e-commerce platforms that leverage existing tax exemptions [3][8]. Group 2: UK's Policy Adjustments - The UK government plans to reassess the tax exemption for imports valued under £135 to address unfair competition between e-commerce platforms and traditional retailers [5][6]. - The current exemption has led to a surge in low-value imports, raising concerns among local retailers about their competitive viability [5][6]. - If the exemption is removed, imported low-cost goods may incur an additional 20% VAT and up to 25% customs duties, potentially increasing overall costs by 20%-30% [6][8]. Group 3: Global Trends in Cross-Border E-commerce - The tightening of low-value import exemptions is part of a broader global trend, with the US, Vietnam, and the EU also revising their tax policies [8]. - The US plans to eliminate the T86 exemption for low-value packages by May 2025, while Vietnam has already abolished its low-value exemption [8]. - The EU intends to remove exemptions for packages valued under €150 by 2028, with France proposing fees for similar packages starting in 2026 [8]. Group 4: Implications for the Industry - The adjustments in tax policies will significantly alter the cost structure for sellers, particularly those relying on low-price strategies, potentially leading to reduced profit margins or losses [8][11]. - Increased compliance requirements will necessitate enhanced tax management, complicating operations and raising costs for sellers [8][11]. - The industry may undergo a reshuffle, favoring companies with strong supply chain capabilities and compliance operations, while those relying solely on low prices may be pushed out of the market [8][11]. Group 5: Future Trends in Cross-Border E-commerce - The industry is expected to see a normalization of tax compliance costs, with mandatory registration and data transparency becoming standard practices [11]. - Brand value is anticipated to replace price competition, as mid-sized and large enterprises leverage technology to build brand loyalty [11]. - The integration of online and offline channels will deepen, with social media platforms driving content-based sales [11].