Core Insights - On Holding AG (ONON) experienced a significant stock price increase of 250% over two years, driven primarily by retail interest rather than institutional investment [1][2] - The company has successfully partnered with popular Gen Z figures, enhancing its brand appeal among younger consumers [3] - Social media's influence on stock valuations is highlighted, with companies like Tesla and fashion brands relying heavily on their popularity among young consumers [4] Company Analysis: On Holding AG - Shares of On Holding AG rose from $23 in January 2023 to over $60, reflecting a 250% return [1] - Revenue growth has been slowing in percentage terms despite the stock price surge [1] - Institutional investors have largely avoided ONON, as indicated by a low "D" grade from Louis Navellier's Stock Grader [2] Company Analysis: Dollar General Corp. - Dollar General Corp. (DG) has a high Social Heat Score of 91.5, indicating strong popularity, especially among rural customers [10] - The average customer spends $522 annually at Dollar General, nearly double that of Dollar Tree [10] - The company has solid fundamentals with operating margins at 4.2%, comparable to Walmart's [11] - Dollar General is rated "A" under Louis' Stock Grader, suggesting potential for shares to return to previous highs around $250 [12] Company Analysis: Advance Auto Parts Inc. - Advance Auto Parts Inc. (AAP) is undergoing a turnaround, with signs of improved profitability and a projected net income increase of 58% to $166 million next year [14] - The company's Social Heat Score is at 74, indicating a positive consumer perception [15] - Shares are currently trading at 14X 2027 earnings, suggesting potential for significant price appreciation from around $55 to the $100 range [16] Company Analysis: Alibaba Group Holding Ltd. - Alibaba's Qwen3 model is competitive with leading chatbots, ranking fourth in "Humanity's Last Exam" [19] - The company has seen positive developments, including rising profit margins and successful tech innovations [20] - Alibaba scores an "A" in Louis' Stock Grader and has an 86 Social Heat Score, indicating strong investor interest [21] Market Trends - Social media's fragmented nature poses challenges for investors trying to gauge company popularity [5] - The Social Heat Score system developed by TradeSmith aggregates data to assess company popularity effectively [6][7] - The system can also identify potential "bear traps," helping investors avoid stocks that may continue to decline [22]