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Bitcoin Social Interest: Where is Everyone?
Benjamin Cowenยท 2025-06-29 03:44
Market Sentiment & Social Interest - The crypto industry observes that despite Bitcoin's price reaching $107,000 and hitting new all-time highs recently, social interest remains surprisingly low compared to the euphoria of 2021 [1] - The social risk indicator, comprising YouTube subscribers/views, Twitter followers/exchanges, and layer ones on X, is near zero, indicating minimal interest in the crypto space [1] - Historically, social interest above 8.9% has indicated retail arrival, but current levels suggest a lack of new entrants despite rising prices [1] - YouTube channels that averaged 4 million views a day in 2021 are now only averaging around 700,000 views a day, reflecting decreased engagement [16] Monetary Policy & Economic Factors - The analysis draws parallels between the current market and the quantitative tightening phase of the previous cycle, noting that social interest remained low until rate cuts and quantitative easing occurred [1] - The industry suggests that a combination of monetary policy, inflation impacting individuals, and negative connotations associated with crypto scams contribute to the low social interest [8][10] - The report mentions that monetary policy isn't really that supportive, macro risks with inflation and the unemployment rate that we haven't really dealt with much in prior cycles with the exception of the pandemic [37] Bitcoin vs Altcoins - The report indicates that social interest is largely driven by movements in the altcoin market, not Bitcoin [4] - The analysis suggests that many crypto participants are primarily focusing on Bitcoin, with altcoins struggling to maintain momentum against Bitcoin's dominance [12][38] - The industry notes that altcoins did not outperform Bitcoin during the quantitative tightening phase of 2019, and a durable alt season requires a return of retail interest [33][21] Future Outlook & Potential Catalysts - The report identifies potential catalysts for increased social interest, including accelerating Bitcoin prices, the industry focusing on more important things than scams, and supportive monetary policy [35][36] - The industry believes that until monetary policy changes and all Bitcoin pairs go to the range lows, altcoins will likely continue to struggle against Bitcoin [39] - The analysis emphasizes that all Bitcoin pairs going to the range lows is a necessary but not sufficient condition to see the durable outperformance of altcoins on their Bitcoin pairs [20]