Group 1 - Zhang Shuihua, a nurse from Fujian Medical University First Affiliated Hospital, won the domestic women's group championship at the Harbin Marathon and subsequently expressed a desire for leadership support to take time off for marathon running, which sparked controversy [1][3] - 361° announced the termination of its contract with Zhang Shuihua during a live broadcast on September 3, indicating the brand's response to significant social pressure [3][4] - The financial report released by 361° on August 12 showed a revenue increase of 11% year-on-year to 5.705 billion yuan, with a net profit of 858 million yuan, reflecting an 8.6% growth [3][4] Group 2 - 361° has signed 29 endorsers across various sports, with 13 specifically in the running category, highlighting the brand's focus on marketing within the running sector [4] - The types of marathon runners that sports brands typically collaborate with include top runners, elite runners like Zhang Shuihua, and running influencers, with elite runners having limited commercial value compared to influencers [4][5] - The potential for Zhang Shuihua to sign with other sports brands is considered low due to the abundance of elite runners available for brands to choose from [5]

Financial Data and Key Metrics Changes - System-wide sales increased by 5.1% to $146.2 million, driven by new company-owned restaurants despite a challenging sales environment [8][20] - Total revenue decreased by 5.4% to $87.1 million compared to $92.1 million in the previous year [20] - Net loss for the quarter was $12.1 million, compared to a loss of $9.2 million in the prior year [27] Business Line Data and Key Metrics Changes - Twin Peaks revenue was $51 million, up 5.9% from $48.1 million in the prior year, driven by new lodge openings [20][21] - Smoky Bones revenue decreased by 17.8% to $36.1 million, down from $43.9 million, due to ongoing conversions to Twin Peaks lodges [21] - Restaurant level contribution margin for Twin Peaks decreased to 16.9% from 17.4% in the previous year [25] Market Data and Key Metrics Changes - Same store sales decreased by 1.5%, with a 2.7% decline at company-owned locations and a 1% decline at franchise locations [9] - Alcohol sales comprised nearly 50% of restaurant revenue, significantly higher than typical casual dining competitors [13] Company Strategy and Development Direction - The company plans to open three to four new units in 2025, building on a robust development pipeline of 100 units [7][12] - A strategic five-unit development deal was initiated to enter untapped markets in South Dakota and Montana [12] - The focus on high-margin beverage sales and local community engagement through grassroots marketing is expected to drive traffic [13][15] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the impact of weather and macroeconomic factors on sales but expressed optimism about upcoming promotional events and major sporting events [9][10] - The company is confident in achieving its full annual equity target raise over the next twelve months despite current market volatility [27][28] Other Important Information - Twin Peaks was awarded the Black Box Intelligence 2025 Voice of the Customer Award, highlighting strong brand loyalty and customer experience [17][18] - The company is enhancing its menu with new food innovations and promotions to maintain brand relevance [14][19] Q&A Session Summary - No questions were taken following the prepared remarks, and the call concluded without a Q&A session [3][29]