Core Insights - Heineken® 0.0 has partnered with Playtomic to enhance its global presence in the rapidly growing sport of padel, focusing on social connections among players [1][9] - The partnership aims to create unique experiences for padel players, emphasizing the social aspect of the sport and the enjoyment of Heineken® products [5][6] Company Overview - Heineken® is recognized as the world's most international brewer, with a diverse portfolio of over 300 beer and cider brands, and a commitment to sustainability and innovation [10] - Playtomic is the leading platform for racket sports, with a presence in over 66 countries and a community of more than 4.7 million players [11] Partnership Details - The collaboration will introduce "Open Matches by Heineken® 0.0," designed to connect players who have not met before, enhancing the social experience of padel [3][9] - The launch event for this initiative will take place in December in Barcelona, featuring a pop-up padel court open to the public [4][9] Market Context - Padel is identified as the fastest-growing sport, with 73% of players citing socializing as a primary reason for participation, indicating a strong market potential for Heineken® 0.0's involvement [6]

Core Points - Days Inns - Canada has renewed its partnership with Curling Canada for the 2026 season, continuing its role as an Official Partner [1][2] - The partnership will include Days Inns' presence at major curling events such as the 2026 Scotties Tournament of Hearts and the 2026 BKT World Women's Championship [2][3] - Days Inns - Canada will engage with curling fans through on-site activations and promotional offers, enhancing the experience for attendees [3][4] Company Overview - Days Inns - Canada operates over 105 properties and more than 8,515 rooms across the country, offering a range of amenities including free Wi-Fi and breakfast [5][6] - The company is part of Realstar Hospitality and is affiliated with Wyndham Hotels & Resorts, which is the largest hotel franchising company globally [6] Industry Context - Curling Canada is the governing body for curling in Canada, responsible for promoting and organizing the sport at various levels, from youth to seniors [7] - The partnership with Days Inns - Canada aims to provide savings and enhance the experience for curling fans, demonstrating the value of corporate sponsorship in sports [4][7]

Group 1: Event Overview - The Premier Lacrosse League (PLL) is returning to Chicago for the first time since 2019, featuring a two-day game series on July 11-12 at Northwestern Medicine Field [1] - The event will include the first-ever professional lacrosse game played on a river, with a field constructed on a Chicago River Tour Boat [2] Group 2: Sponsorship and Community Engagement - Whirlpool brand is a proud sponsor of the PLL and is committed to expanding access to lacrosse in local communities, having also announced support for the Women's Lacrosse League (WLL) [3] - The partnership between Whirlpool brand and PLL began in 2023, focusing on community engagement through equipment restoration and social responsibility initiatives [4] Group 3: Company Profile - Whirlpool Corporation is a leading home appliance company with approximately $17 billion in annual sales in 2024, primarily in the Americas, and employs around 44,000 people [7] - The company operates 40 manufacturing and technology research centers and has a diverse brand portfolio including Whirlpool, KitchenAid, and Maytag [7] Group 4: League Profile - The PLL is a men's professional lacrosse league in North America, co-founded by Paul Rabil and Mike Rabil, and backed by a prominent investment group [8] - The league has been recognized for its workplace culture and has exclusive media rights agreements with major networks like ABC and ESPN [8][9]