Stock Optimization
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观车 · 论势 || 在“存量优化”和“增量创造”中寻找消费新空间
Zhong Guo Qi Che Bao Wang· 2025-12-08 08:33
Core Viewpoint - The Chinese government is implementing new policies to stimulate automobile consumption, focusing on both optimizing existing vehicle stock and creating new demand in the automotive sector [1][6]. Group 1: Stock Optimization - The domestic automobile market has transitioned from a growth market to a stock market, with stock optimization being a key focus for current and future automobile consumption [2]. - As of September 2025, the total number of vehicles in China is projected to reach 360 million, with many vehicles entering the replacement phase [2]. - The core strategy for stock optimization is the vehicle trade-in program, which has seen over 3.4 million applications for scrapping and over 6 million for replacement as of October 22 this year, totaling over 10 million vehicles [2]. - In 2024, the scrapping and replacement of vehicles is expected to generate over 920 billion yuan in sales, significantly contributing to automobile consumption growth [2]. Group 2: Incremental Creation - Incremental creation is seen as a way to explore new consumption opportunities in the automotive ecosystem, with the modified vehicle market expected to exceed 200 billion yuan this year [4]. - The camping vehicle industry, supported by policies, is maturing, leading to increased sales and related consumption in campsite construction and equipment rental, creating a trillion-yuan consumption scenario in "automobile + tourism" [4]. - The changing consumption patterns, particularly among the "Z generation," are shifting focus from functional needs to social attributes and cultural experiences associated with smart and connected vehicles [4]. Group 3: Full-Chain Expansion - Policies are being introduced to eliminate systemic barriers and enhance the automotive consumption ecosystem, including establishing a reverse invoicing system for used cars and standardizing vehicle modification practices [5]. - Infrastructure development is ongoing, with improvements in charging facilities supporting the multi-scenario use of new energy vehicles [5]. - The integration of online and offline automotive consumption ecosystems is deepening, with consumers increasingly using digital platforms for information and services [5]. Group 4: Future Outlook - The new policies are expected to guide automobile consumption from deep value extraction in the stock market to innovative scenarios in the incremental market, ultimately expanding to a full-chain approach [6]. - The combined efforts of policy measures and market demand are anticipated to enhance the scale and quality of automobile consumption, providing long-term growth support for the automotive industry [6]. - The release of potential in the automotive consumption market is expected to bring new momentum and dividends to China's economy during the "14th Five-Year Plan" and into the "15th Five-Year Plan" [6].