Fox Corp beat estimates for quarterly revenue on Thursday, boosted by strong advertising sales at its free streaming platform Tubi. ...

Key Points Netflix matched top-line estimates with 17% growth in the third quarter. The company had a large one-time expense related to a Brazilian tax dispute. The ad tier continues to deliver strong growth. 10 stocks we like better than Netflix › Shares of Netflix (NASDAQ: NFLX) were sliding today in spite of a solid third-quarter earnings report last night. The streaming giant delivered strong revenue growth, meeting estimates, but its profits were dinged by a Brazilian tax issue. That and th ...

Core Insights - Netflix's shift to advertising in November 2022 is a significant change, with expectations of ad revenue doubling year over year by 2025 [1][2] - The advertising model is seen as a crucial growth driver, potentially opening a high-margin revenue stream while expanding the subscriber base [2][6] Group 1: Importance of Advertising for Netflix - Historically, Netflix operated as a subscription-only service, achieving over 300 million global members, but growth is slowing in mature markets like North America [3] - The global TV ad market is projected to reach $357 billion by 2025, with the U.S. accounting for $158 billion, indicating a substantial opportunity for Netflix [4] - By introducing a lower-priced ad-supported tier, Netflix can attract price-sensitive consumers and advertisers seeking premium inventory [5] Group 2: Financial Implications - Ad revenue is expected to be high-margin once the necessary technology is established, potentially adding billions to Netflix's revenue [6] - Early indicators show strong execution, with Netflix already having 94 million global subscribers for its ad-supported service [7] Group 3: Building Credibility with Advertisers - Netflix has enhanced its credibility with advertisers by partnering with measurement firms like Nielsen and expanding its ad technology through collaborations with Microsoft [8]

Core Viewpoint - Netflix is expected to report record revenue and earnings for the second quarter, driven by price increases and the growth of its advertising tier, despite a slowdown in subscriber growth following its password-sharing crackdown [1][2][3]. Revenue and Earnings Expectations - Wall Street anticipates Netflix will achieve $11.1 billion in revenue and $7.08 in earnings per share for the second quarter, an increase from $10.5 billion and $6.61 in the first quarter [1]. Growth Drivers - The primary growth drivers for Netflix this quarter are the price hikes implemented earlier in the year and the burgeoning advertising tier, which accounted for nearly half of the subscriber growth in the US during the first five months of 2025 [2][3]. - The advertising tier is on a strong trajectory and may eventually generate more revenue per user than the ad-free tier [2]. Subscriber Growth Trends - Netflix experienced significant subscriber growth in 2024 due to the password-sharing crackdown, with 41 million net sign-ups, including 18.9 million in the fourth quarter [3]. - However, the company has likely exhausted most of the immediate growth potential, as gross monthly additions in the US have leveled off, and the resubscribe rate has rebounded, indicating fewer first-time sign-ups [4]. Future Growth Potential - Analysts remain confident in Netflix's ability to sustain growth despite the diminishing effects of the password-sharing crackdown, citing the company's unmatched scale in streaming and opportunities in advertising and live sports [6][11]. - A strong content slate for the second half of the year, including new seasons of popular shows and live NFL games, is expected to bolster viewership and engagement [12]. - Netflix's viewership share remains strong compared to its paid competitors, despite losing some ground to YouTube [12]. Additional Growth Opportunities - Gaming is identified as a potential growth lever for Netflix, with analysts suggesting that the company is well-positioned to capitalize on this market, as many rivals have not yet made significant strides in streaming gaming [13].