Core Insights - "F1: The Movie" has become Apple's highest-grossing theatrical release, surpassing $293 million at the global box office, outperforming Ridley Scott's "Napoleon" which earned $221 million [1] - The film's success is attributed to its strategic partnership with IMAX, contributing $60 million to its total gross, which is over 20% of the total revenue [4] Company Performance - Apple has released only a few films in theaters since entering the media business, with previous releases like "Killers of the Flower Moon" earning $158 million, "Fly Me to the Moon" at $42 million, and "Argylle" at $96 million [2] - The production cost of "F1" is estimated between $200 million and $300 million, with an additional $100 million for marketing, indicating a significant investment [5] Industry Impact - The film serves as a case study for how streaming services can create films designed for theatrical release while leveraging their technology to promote them [3] - The success of "F1" reflects a shift in how companies like Apple approach profitability in the entertainment sector, as they are not primarily driven by revenue from films [6][7]