Core Insights - Apple and NBCUniversal are launching the Apple TV and Peacock bundle on October 20, allowing U.S. subscribers to access content from both platforms, including popular shows and events [1][9] Group 1: Streaming Business Performance - Apple TV+ has seen significant success, winning 22 Emmys at the 77th Primetime Emmy Awards, marking its best performance to date, driven by shows like The Studio and Severance [2] - Apple TV+ viewership increased by double digits year over year in the fiscal third quarter, contributing to a 13.3% year-over-year growth in Apple's Services revenue, which reached $27.42 billion [4][9] Group 2: Pricing and Subscription Details - The Apple TV and Peacock Premium bundle is priced at $14.99 per month, while the Premium Plus version is available for $19.99 per month. Apple has also raised the Apple TV+ subscription price to $12.99 [3] Group 3: Competitive Landscape - Apple faces intense competition in the streaming market from Disney and Netflix, with Disney's services reaching 183 million subscribers and Netflix aiming to double its revenues by 2030 [5][6] Group 4: Financial Metrics and Valuation - Apple's Services segment accounted for 29.2% of total sales in Q3 fiscal 2025, with a consensus estimate for Services sales at $28.03 billion, indicating a 12.3% growth year over year [4] - Apple shares have underperformed, dropping 1.1% year to date compared to a 22.9% return in the broader Zacks Computer and Technology sector [7][10] - The forward 12-month price/earnings ratio for Apple is 31.38X, higher than the sector's 29.19X, indicating a premium valuation [10]