The menu of options for how to watch shows and movies without cable continues to grow—as do their price tags. But viewers have generally been sticking with their subscriptions. ...

Core Viewpoint - The company will increase prices for its Disney+ streaming service in the United States next month to enhance profits from its digital platforms [1] Group 1 - The price hike is part of the company's strategy to bolster profitability [1]

Core Insights - Disney is increasing subscription prices for Disney+ and Hulu starting October 21, with various standalone plans and bundles seeing price hikes [1][2][3] Pricing Changes - The Disney+ standalone plan with ads will rise by $2 to $11.99 per month, while the no-ads Disney+ Premium plan will increase by $3 to $18.99 per month. The annual Premium plan will see a $30 increase to $189.99 [1] - Hulu's standalone plan with ads will increase from $9.99 to $11.99 per month, while the no-ads premium version remains at $18.99 [2] - ESPN Select's price will increase from $11.99 to $12.99 per month [2] - The Disney+ and Hulu with ads bundle will increase by $2 to $12.99, and the bundle including Disney+, Hulu, and ESPN Select will rise by $3 to $19.99 [3] Historical Context - Disney+ launched in 2019 with a subscription price of $6.99 per month and has gradually increased prices over time, with the last hike occurring in October 2024 [4]