Core Viewpoint - The company will increase prices for its Disney+ streaming service in the United States next month to enhance profits from its digital platforms [1] Group 1 - The price hike is part of the company's strategy to bolster profitability [1]

Core Insights - Disney is increasing subscription prices for Disney+ and Hulu starting October 21, with various standalone plans and bundles seeing price hikes [1][2][3] Pricing Changes - The Disney+ standalone plan with ads will rise by $2 to $11.99 per month, while the no-ads Disney+ Premium plan will increase by $3 to $18.99 per month. The annual Premium plan will see a $30 increase to $189.99 [1] - Hulu's standalone plan with ads will increase from $9.99 to $11.99 per month, while the no-ads premium version remains at $18.99 [2] - ESPN Select's price will increase from $11.99 to $12.99 per month [2] - The Disney+ and Hulu with ads bundle will increase by $2 to $12.99, and the bundle including Disney+, Hulu, and ESPN Select will rise by $3 to $19.99 [3] Historical Context - Disney+ launched in 2019 with a subscription price of $6.99 per month and has gradually increased prices over time, with the last hike occurring in October 2024 [4]