Summary of Key Points from the Conference Call Industry Overview - **Industry**: China Consumer Appliances Sector - **Outlook**: The major appliance sector is entering a post-subsidy downcycle in H225-27, with expectations of subdued domestic demand in H126 due to fading subsidy benefits. However, demand may stabilize in H226 and potentially turn around in 2027 [2][11]. Core Insights - **Domestic Demand**: Anticipated declines in shipments for air conditioners (AC), washing machines (WM), refrigerators, and range hoods by 5%, 2%, 4%, and 5% YoY respectively in 2026, as trade-in subsidies continue to impact the market [2]. - **Average Selling Price (ASP)**: Expected to remain stable in 2026, with potential product mix downgrades offset by industry-wide price hikes led by Midea due to rising copper prices [2][36]. - **Consumer Survey Findings**: A UBS Evidence Lab survey indicated limited upside in white goods demand for 2026, with a median household budget for home appliances expected to drop by 11% YoY, particularly in tier-1 cities where the decline is projected at 27% [3][27]. Export Challenges and Opportunities - **Exports**: Global white goods demand is projected to grow by 1.5% YoY in 2026, but Chinese exports of AC, WM, and refrigerators are expected to decline by 4.0%, 0.2%, and 4.3% YoY respectively. Exports to Europe and the US are likely to remain muted due to US tariffs and capacity relocation [4][16]. - **Emerging Markets**: There is potential for demand growth in emerging markets and the US, particularly with lower interest rates [4][16]. Stock Recommendations - **Buy Ratings**: Midea, Haier, Hisense, and Roborock are recommended for their potential to consolidate market share and grow margins through price hikes. Midea is favored for its overseas demand exposure, Haier for its margin upside from US rate cuts, and Roborock as a beneficiary of trade-in subsidies [5][10]. - **Sell Rating**: Gree is viewed as vulnerable to domestic headwinds [5]. Earnings Forecast Adjustments - **Earnings Forecasts**: Adjustments made due to lower-than-expected domestic appliance sales and rising raw material prices, particularly copper. Price targets for major appliance companies have been revised upwards as valuations are rolled forward to 2027 [7][8]. Consumer Behavior Insights - **Purchase Intentions**: The survey revealed a decline in purchase intentions across most categories, with notable increases for TVs and cleaning appliances. The largest declines were seen in AC and WM, likely due to prior subsidy usage [3][27]. - **RVC Market**: Purchase intentions for leading robot vacuum cleaner brands (Ecovacs, Roborock, Dreame) have increased, indicating a shift towards these products due to improved affordability and consumer education [3][44]. Additional Insights - **Subsidy Impact**: The impact of trade-in subsidies has been significant, with 128 million units purchased in 2025. However, the demand pull-forward effect suggests limited upside for 2026 [19][26]. - **Market Trends**: The importance of smart features and integration with smart home platforms is rising among consumers when selecting RVCs, indicating a trend towards more technologically advanced products [45]. This summary encapsulates the key points from the conference call, highlighting the current state and future outlook of the China consumer appliances sector, along with consumer behavior trends and stock recommendations.

Core Viewpoint - The 2026 Hainan Province subsidy policy for replacing old vehicles and electronic products will continue, providing financial incentives for consumers to upgrade their automobiles and household appliances, effective from January 1, 2026 [1][2][3]. Vehicle Replacement Subsidy - The subsidy for scrapping old vehicles can reach up to 20,000 yuan for gasoline vehicles and 15,000 yuan for diesel vehicles, with specific eligibility criteria based on the registration date of the old vehicle [1][2]. - For scrapping eligible old vehicles and purchasing new energy vehicles, a subsidy of 12% of the new vehicle's sales price (up to 20,000 yuan) will be provided, while for fuel vehicles with an engine size of 2.0 liters or less, a subsidy of 10% (up to 15,000 yuan) will be available [1][2]. - Consumers can only choose one type of subsidy (either scrapping or replacing) and can only apply for it once during the policy period [2]. Household Appliances and Digital Products Subsidy - The subsidy for household appliances and digital products will also be implemented, providing 15% of the final sales price as a subsidy, with specific limits on the amount per item [2][3]. - For household appliances, consumers can receive up to 1,500 yuan for each eligible product, including refrigerators, washing machines, televisions, air conditioners, computers, and water heaters [2][3]. - For digital products like smartphones and tablets, a subsidy of up to 500 yuan per item will be available, with a maximum sales price of 6,000 yuan [3]. Application Process - Consumers can apply for subsidies through the Cloud Flash Payment platform, either online or offline, ensuring that they only pay the amount after the subsidy is deducted [4]. - The application process requires consumers to download the Cloud Flash APP, bind their bank accounts, and complete identity verification before making purchases [4].

Summary of Key Points from the Conference Call Industry Overview - The focus is on the **Chinese property sector** and its broader economic implications, particularly in the context of **anti-involution policies** and **fiscal stimulus** [1][2][3]. Core Insights and Arguments 1. **Economic Slowdown**: July data indicates a broad-based slowdown in economic activity, with retail sales and fixed asset investment (FAI) missing expectations significantly. This is attributed to weaker domestic demand and the fading impact of fiscal stimulus [2][3]. 2. **Retail Sales Decline**: Retail sales growth slowed to **3.7% year-on-year** in July from **4.8% in June**, driven by factors such as a deteriorating housing market and the effects of the anti-involution campaign [4][23]. 3. **FAI Contraction**: FAI contracted by **5.1% year-on-year** in July, marking the lowest level since March 2020. Property investment saw a significant decline of **17% year-on-year**, the steepest drop in over two years [11][28]. 4. **Corporate Loan Demand**: There was a notable decline in corporate loan demand, reaching a post-global financial crisis low, indicating increased caution among corporates regarding borrowing and capital expenditure [11][19]. 5. **Industrial Production (IP) Weakness**: IP growth moderated to **5.7% year-on-year** in July from **6.8% in June**, with contractions in traditional sectors like coal and steel, highlighting the adverse effects of anti-involution policies [20][29]. 6. **Property Market Challenges**: The property market continues to face significant challenges, with property sales declining by **7.8% year-on-year** in July, and new home prices falling **0.3% month-on-month** [28][29]. Additional Important Insights 1. **Trade-in Subsidy Impact**: The slowdown in retail sales was exacerbated by the exhaustion of trade-in subsidy funds for consumer goods, particularly in the auto and appliance sectors [4][24]. 2. **Sector-Specific Investment Trends**: Investment in manufacturing has shifted towards new growth drivers, with notable increases in sectors like aerospace and information services, despite an overall decline in manufacturing investment [26]. 3. **Government Policy Support**: Despite the current economic challenges, government policy support is expected to stabilize growth around **4.5%** for the year, with a potential recovery in retail sales anticipated in August as new subsidy funds are deployed [3][4]. This summary encapsulates the critical developments and insights from the conference call, focusing on the challenges and dynamics within the Chinese economy and property sector.