Delta denies using sensitive personal data to set fares, but critics argue the practice risks eroding consumer trust and may face regulatory hurdles, especially under Europe’s GDPR.Delta is testing personalized pricing on 3% of flights with plans to expand to 20%. It would tailor fares to individual customers rather than relying solely on market-based dynamic pricing.Sen. Mark Warner (D-Va.) criticized Delta Air Lines for using AI-powered “surveillance pricing,” warning it allows the airline to exploit pers ...

We want to turn now to the business of artificial intelligence and a new push from Congress to protect consumers. For years, companies have collected your data to determine how to market you. Now, there are signs companies are using that same information not just to entice you to buy, but also to determine how much you pay.And one member of Congress thinks that should be illegal. NBC News chief Capitol Hill correspondent Ryan Nobles joins me with more. So Ryan, how does surveillance pricing work and what ca ...