Core Insights - The China International Import Expo (CIIE) serves as a significant platform for enhancing Swiss-Chinese economic and trade cooperation, acting as a "multiplier" for Swiss companies to expand in the Chinese market [1][3] - The Swiss Center has evolved into a key navigator for Swiss enterprises entering the Chinese market, helping over 100 companies participate in CIIE since its inception [2][3] Group 1: Swiss Center's Role - The Swiss Center has been a consistent participant in CIIE, helping Swiss companies, especially SMEs, showcase products and find business partners [2] - The Center has witnessed a growing recognition and satisfaction among Swiss enterprises regarding CIIE, with participation expanding from four companies in the first year to 24 companies in the seventh year [8][11] Group 2: Innovations and Developments - The Swiss Center has introduced a Business Development department to specifically support Swiss consumer goods companies, reflecting the increasing number of exhibitors at CIIE [6] - A new position, "Customer Success Manager," was created to assist Swiss companies in successfully entering the Chinese market, with a focus on reducing the product entry cycle from 12 months to 3 months [6][7] Group 3: Market Opportunities - CIIE provides Swiss brands with opportunities to test products, expand sales channels, and enter the Chinese market, leading to high participation enthusiasm among Swiss enterprises [11] - The introduction of an innovation incubation area at CIIE aims to meet the needs of Swiss startups looking to enter the Chinese market, showcasing 14 medical technology companies [11]