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Meta plans to sell targeted ads based on data in your AI chats
TechCrunchยท 2025-10-01 13:00
Core Insights - Meta will begin using data from user interactions with its AI products to enhance targeted advertising across its social media platforms, with a privacy policy update set for December 16 [1][2][3] Group 1: AI Integration in Advertising - The company has historically relied on detailed user profiles from Facebook and Instagram to sell hyper-targeted ads, and will now incorporate data from conversations with its AI chatbot to refine these profiles [2][3] - Over one billion users engage with Meta AI monthly, providing a rich source of information that can be leveraged for advertising purposes [3][7] - The privacy update will also encompass data from other AI features, such as those in Ray-Ban Meta smart glasses, AI-video feed Vibes, and AI image generation product Imagine [5][7] Group 2: Privacy and Data Usage - Conversations with Meta AI will influence ads on Facebook and Instagram only if users are logged into the same account across products [5] - Sensitive topics discussed with AI, such as religious views and health, will not be used for ad targeting [9] - The company has no immediate plans to introduce ads within its AI products, although future possibilities have been suggested by the CEO [10]