Core Viewpoint - The tightening of national subsidy policies in June has negatively impacted domestic market demand expectations, leading to a general decline in panel prices. However, the reintroduction of subsidies in July may support market confidence, although weakened policy benefits and exhausted consumer potential could limit demand recovery in the second half of the year [1][3]. Group 1: Market Demand and Supply - In June, the reduction or suspension of national subsidy policies in several provinces affected sales expectations for the 618 shopping festival, resulting in a general decline in panel prices [3][4]. - The domestic market demand is closely linked to the "old-for-new" subsidy policy, which has shown positive year-on-year growth in retail sales of home appliances since its implementation [3]. - The third batch of 138 billion yuan for the "old-for-new" policy is expected to be released in mid-July, potentially boosting demand in the second half of the year [3][4]. Group 2: Price Trends - Overall panel prices are expected to continue declining in July, with significant price drops for large-sized panels. The anticipated price ranges for mainstream panels from 32" to 85" are $32, $65, $92, $118, $169, $227, and $307, respectively, indicating a decrease of $1 to $3 from June prices [2][5]. - The supply side is adjusting production rates to stabilize panel prices, with the average utilization rate for G8.5 production lines around 73% in Q2, down approximately 4 percentage points from the previous quarter [4]. Group 3: External Market Influences - The expiration of the tariff buffer period for imports from China and Southeast Asia may lead to a preemptive increase in procurement demand, which could provide short-term support for panel prices [4]. - However, the ongoing trade tensions and uncertainty regarding tariffs are expected to negatively impact long-term panel demand and pricing [4].

01 今年3月，美国关税政策的预期与正式执行关税前的实际操作为品牌商赢得海外市场备货缓冲期； 在"以旧换新"补贴政策的支持下，国内市场各品牌在AWE展会中积极推出今年春季新品机型并为 618大促提前备货，进一步推动TV市场短期需求回升。进入4月，美对华关税战升级且前期需求透 支，终端采购动力不足，导致库存水位偏高。在需求转弱的情况下，部分面板厂为稳定价格可能 会考虑控产。 " 今 年 3 月 ， 在 美 国 关 税 政 策 频 繁 变 动 、 国 内 品 牌 春 季 新 品 集 中 放 量 及 " 以 旧 换 新 " 政 策 带 动 下 ， 短期需求仍维持高位，因面板供应端持续高稼动出货，面板价格涨幅开始收窄。进入4月，随着二 季度部分需求提前释放叠加美对华关税贸易战升级，面板供需进入弱平衡状态，预计4月面板价格 将出现拐点。" | | | | | Worldwide TV Display Panel Price Dynamic | | | | --- | --- | --- | --- | --- | --- | --- | | Size & Resolution | | | Technology | Ma ...