Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. A Harvard Business School student once told Jeff Bezos that Amazon.com Inc. (NASDAQ:AMZN) had little chance against traditional retailers and should sell to Barnes & Noble and cash in while he could. A 1997 Classroom Doubts The E-Commerce Upstart The moment, which dates back to 1997, recounted in Brad Stone's 2013 book "The Everything Store: Jeff Bezos and the Age of Amazon," captured the skepticism facin ...