Core Viewpoint - The Walt Disney Company is raising prices on most of its park passes, a move that has become an annual tradition during the holiday season [1][4]. Pricing Changes - Disney World's top-tier 1-Day 1 Park Per Day tickets for November and December 2026 will exceed $199, reaching up to $209, while prices will remain between $119 and $199 until October 2026 [2]. - At Disneyland, ticket prices for peak times like Thanksgiving week will increase from $206 to $224, although the lowest-priced ticket has remained at $104 since 2019 [3]. Reasons Behind Price Hike - The price increase is intended to offset rising wages and operational costs, as well as to support ambitious upgrades and expansion plans, including new attractions at Animal Kingdom and a Villains-themed expansion at Disney World [4]. Company Overview - The Walt Disney Company, founded in 1923, operates in three segments: Entertainment, Sports, and Experiences, and has a market capitalization of approximately $197 billion [5]. - DIS stock has experienced volatility, with shares down 4% over the past month and 9% over the past three months, influenced by the temporary suspension of Jimmy Kimmel's show and subsequent cancellations of Disney+ and Hulu subscriptions [6].