Group 1 - In 2025, the sales volume of products related to the trade-in program is expected to exceed 2.6 trillion yuan, benefiting over 360 million people [1] - The trade-in program will include over 11.5 million cars, 129 million home appliances, 9.1 million digital products, 120 million home renovation items, and 12.5 million electric bicycles [1] - From January to November, the total retail sales of consumer goods grew by 4.0% year-on-year, with the trade-in program contributing over 1 percentage point to this growth [1] Group 2 - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, leading to the introduction of many green, low-carbon, and smart products into daily life [2] - For every two new household cars sold in 2025, one will benefit from the trade-in subsidy, and the number of old electric bicycles replaced will exceed nine times that of 2024 [2] - The concentration of trade-in home appliance stores in certain commercial areas has led to a more than 30% increase in consumer spending within a 1-kilometer radius [2]

Core Viewpoint - Beijing will implement a subsidy program for the replacement of old household appliances and digital products starting January 1, 2026, aimed at encouraging consumer spending in these sectors [1]. Subsidy Details - The subsidy will apply to six categories of household appliances (refrigerators, washing machines, televisions, air conditioners, water heaters, and computers) and four categories of digital products (mobile phones, tablets, smartwatches, and smart glasses) [1][10]. - The subsidy amount will be 15% of the final sales price after discounts, with a maximum of 1,500 yuan for household appliances and 500 yuan for digital products per item [1][10]. Qualification Process - Consumers can obtain subsidy qualifications through the "Jingtong" mini-program starting at 8 AM daily, with qualifications valid for the month of issuance [1][4]. - The program allows for both online and offline redemption, with specific platforms and stores designated for each [4][12][13]. Redemption Guidelines - For online purchases, consumers must complete the qualification process in the mini-program and then use the generated code on designated e-commerce platforms [6][7]. - For offline purchases, consumers must show the qualification QR code to participating retailers for verification [7]. Additional Information - The program includes a mechanism for reissuing qualifications if they expire without use, allowing consumers to reapply [1][4][16]. - The initiative is part of a broader effort to stimulate economic activity in the consumer electronics sector [1].