Core Perspective - PU Prime has launched a global brand campaign titled 'Champion in You', which emphasizes the human experience in trading and the personal journeys that lead individuals to start trading [1][2]. Group 1: Campaign Overview - The 'Champion in You' campaign consists of three phases, with the first phase called 'The Dream', featuring interviews with real traders sharing their motivations and experiences that led them to trading [2][5]. - The campaign aims to provide a grounded perspective on trading, reconnecting traders with their initial motivations and emphasizing the importance of discipline, resilience, and consistency [4][6]. Group 2: Phase Details - 'The Dream' phase highlights the stories of individuals who overcame personal challenges and uncertainties to begin their trading journeys, focusing on the courage to start despite not having certainty [3][4]. - The subsequent phase, 'The Grind', will address the discipline and consistency required to persevere through challenges and setbacks that traders face after their initial motivation wanes [5]. Group 3: Company Background - PU Prime, founded in 2015, is a global fintech company and CFD broker, offering regulated financial products across various asset classes and operating in over 190 countries with more than 40 million app downloads [7].

Mindset in Trading - Trading success is heavily reliant on mindset, accounting for 90% of the equation, while skills and tools constitute only 10% [1] - Emotional detachment from trades, regardless of wins or losses, is crucial for consistent success [1] - Losses are inevitable, but should not define a trader; continuous refinement of process and strategy is key [1][2] Market Perspective - The market's net outcome is what truly matters in the long run [2] - Trading is a marathon, not a sprint, emphasizing the importance of long-term perspective [2] Risk Management - Losses are expected, especially during adverse market conditions [2] - Confidence in recovering from losses and making more is essential, based on past experiences [1]