Core Insights - Morgan Stanley is entering the digital asset space by launching crypto trading on its E*Trade platform, expected to go live in the first half of 2026, providing retail investors access to cryptocurrencies [1][7] - The initiative is facilitated through a partnership with Zerohash, allowing trading of Bitcoin, Ethereum, and Solana, with Solana's inclusion reflecting strong institutional interest [2][5] - The move indicates a broader acceptance of digital assets among traditional financial institutions, positioning Morgan Stanley in competition with other brokerages already active in the crypto market [3][5] Industry Trends - The digital asset market has expanded to a valuation of nearly $3.9 trillion, driven by growing retail interest and the entry of established brokerages [5][7] - Regulatory conditions in the U.S. are becoming more favorable for the crypto industry, encouraging financial institutions to develop digital asset services without previous uncertainties [6][7] - The entry of well-known platforms like E*Trade into the crypto market is expected to enhance competition among brokerages, leading to innovative products and improved services for investors [7]