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2026年全球旅游趋势报告(英文)
Sou Hu Cai Jing· 2025-12-27 10:48
Core Insights - The travel industry is undergoing a significant transformation by 2026, driven by personalization, technology, and cultural influences [1][8]. Group 1: Pet Travel - The proportion of global pet owners has reached 56%, with nearly half being first-time owners, leading to the emergence of the "paw print economy" [2][18]. - Innovations in pet travel include pet-friendly trains, airlines allowing medium-sized dogs in cabins, and the reintroduction of pet passports to simplify cross-border travel [2][24]. - High-end services such as private pet charters and AI-enabled health monitoring for pets are becoming more prevalent, emphasizing the dignity and comfort of pets during travel [2][26][33]. Group 2: AI and Trip Planning - The use of generative AI tools for trip planning has surged by 64% in one year, but travelers still prefer a mix of AI recommendations and human experiences [3][35]. - The trend of "travel mixology" highlights the importance of blending machine intelligence with human insights to create reliable travel plans [3][35]. Group 3: Aviation Innovations - Advances in aviation technology, particularly long-range narrow-body jets like the Airbus A321XLR, are enabling direct flights to secondary cities and previously underserved destinations [4][10]. - This shift is creating new economic opportunities for destinations and enhancing the overall travel experience with innovations like seamless biometric identification at airports [4][10]. Group 4: Cultural Influences on Travel - Popular culture is increasingly influencing travel decisions, with destinations linked to hit movies or shows seeing significant increases in bookings, such as a 19% rise in Seoul tourism due to a popular film [5][10]. - Travel agencies are capitalizing on this trend by offering themed tours and immersive experiences that connect travelers with cultural content [5][10]. Group 5: Customizable Hotel Experiences - The hotel industry is moving towards "self-selecting accommodation," allowing guests to customize their stay by choosing specific room features and amenities [6][10]. - Over 60% of travelers are willing to pay extra for specific room attributes, indicating a shift towards personalized hotel experiences [6][10]. Group 6: Future-Oriented Travel Experiences - There is a growing interest among travelers in experiencing cutting-edge technologies, such as autonomous vehicles and immersive digital art, as part of their travel plans [7][10]. - More than half of global travelers express interest in future transportation methods like supersonic flights and hyperloop systems, indicating a desire for innovative travel experiences [7][10].