Core Insights - Maya Rogers, CEO of Tetris, emphasizes the importance of trusting one's instincts in decision-making, especially when faced with conventional advice [4] Company Overview - Tetris was created in the 1980s by Henk Rogers and the company was established in 1996 [1] - Maya Rogers joined Tetris in 2007 as a director of business development and became president and CEO by 2014 [2] Strategic Decisions - A significant decision made by the company was to collaborate with Puyo Puyo, a lesser-known puzzle game outside Japan, despite initial concerns about brand dilution [2] - The partnership led to the launch of Puyo Puyo Tetris in 2014, which has since sold millions of copies globally and strengthened Tetris' presence in Japan [3] Lessons Learned - The experience highlighted that while trusted advice is valuable, bold decisions often stem from personal instincts [4] - The company advocates for taking thoughtful risks as a means to foster innovation and growth, even if it involves the possibility of failure [4]