U.S. expansion strategy
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SEGG Media Expands U.S. Sports Presence with NFL Yearbook Advertising Deal Across 25 Stadiums
Globenewswireยท 2025-09-18 13:00
Core Insights - SEGG Media Corporation has secured premium full-page advertisements in NFL Team Yearbooks for the 2025/26 season, ensuring visibility across 25 of the NFL's 30 stadiums [1][3] - The advertisements feature QR code integration, enhancing digital engagement by directing fans to Lottery.com and Sports.com [2] - This initiative is part of SEGG Media's broader U.S. expansion strategy, which includes sponsorships in various sports and the upcoming launch of Concerts.com [3] Company Strategy - The advertisements include placements in yearbooks for both the Super Bowl LIX winner Philadelphia Eagles and runner-up Kansas City Chiefs, showcasing the company's commitment to engaging with major sports events [3] - SEGG Media aims to position itself as a leading global sports, entertainment, and gaming brand, leveraging its presence in the NFL to reach a passionate fan base [3] - The company is exploring additional opportunities for fan engagement, including behind-the-scenes content and interactive experiences for the 2025/26 season [3] Digital Engagement - The integration of QR codes in advertisements allows for seamless transitions from in-stadium experiences to SEGG Media's online platforms, enhancing fan interaction [2] - The initiative is designed to attract new users and investors while expanding the company's global footprint [3][4]