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SEGG Media Set to Acquire Ad Technology Leader Triggy.AI
Globenewswire· 2025-11-13 14:32
Core Insights - SEGG Media Corporation has signed a binding Letter of Intent to acquire Triggy.AI, an AI technology company focused on dynamic ad-revenue formats and gamified engagement solutions, with the acquisition expected to close on or before November 28, 2025 [1][5] - The acquisition aims to enhance SEGG Media's technology capabilities, strengthen recurring revenue, deepen audience engagement, and scale monetization across its global digital ecosystem [1][5] Company Overview - SEGG Media is a global sports, entertainment, and gaming group that integrates traditional assets with blockchain innovation, focusing on immersive fan engagement and AI-driven live experiences [7] - The company operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, aiming to redefine audience interaction with content [7] Triggy.AI Overview - Triggy.AI, founded by experienced gaming and sports-technology entrepreneurs, has developed an advanced AI engine that optimizes engagement and advertising for international brands [2] - The platform provides personalized, real-time user interactions that enhance dwell time, engagement, and conversion, contributing to predictable monthly recurring revenue from enterprise clients [2] Strategic Implications - Integrating Triggy's technology will allow SEGG Media to deliver next-generation content formats, data-driven advertising, and immersive fan experiences at scale across its flagship brands [3] - The acquisition is seen as a significant step in leveraging AI to differentiate SEGG Media's digital ecosystem and unlock new revenue streams [4][5] Leadership Perspectives - Tim Scoffham, CEO of Sports.com Media Group and Lottery.com International, emphasized the importance of dynamic technology for SEGG Media's future and the enhancement of user experiences through the acquisition [4] - Matt McGahan, President and CEO of SEGG Media, stated that AI is central to the company's long-term strategy, reinforcing its commitment to investing in advanced technology for innovation and profitability [5]
Sports.com Expands Brand Into the NBA, Extending SEGG Media's U.S. Sports Footprint
Globenewswire· 2025-11-12 14:30
Core Insights - SEGG Media Corporation has announced a new agreement to place full-page advertisements in seven NBA team yearbooks for the 2025/26 season, enhancing its commercial outreach strategy [1][2] - This initiative follows a successful NFL yearbook campaign, indicating SEGG Media's commitment to embedding the Sports.com brand within the U.S. sports landscape [3][4] - The company aims to expand its presence in basketball through various initiatives, including sponsorships, streaming partnerships, and academy programs, aligning with its mission to lead in fan engagement and immersive content [4] Company Strategy - The placements will feature high-visibility coverage with iconic NBA franchises such as the Boston Celtics, Chicago Bulls, and Los Angeles Lakers, among others [2] - SEGG Media's Chairman, Matthew McGahan, emphasized the importance of brand visibility within valuable sports ecosystems, highlighting the company's focus on expanding into basketball [4] - The company is also developing behind-the-scenes content and fan engagement activations for 2026, aimed at extending brand reach across multiple leagues [4] Industry Positioning - SEGG Media is positioning itself as a significant player in the sports, entertainment, and gaming sectors, with a focus on integrating traditional assets with blockchain innovation [5] - The company operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, aimed at redefining audience interaction with content [5] - By executing brand placements in major sports leagues like the NFL and NBA, SEGG Media is working towards becoming one of the most visible brands listed on NASDAQ [4]
SEGG Media’s Racing Women Make History at the Yas Marina Circuit with First-Ever Female Podium in 2025/26 Gulf Radical Cup
Globenewswire· 2025-11-03 14:00
Core Insights - SEGG Media Corporation celebrates a historic achievement as Jorden Dolischka becomes the first woman to stand on the Gulf Radical Cup podium at the Yas Marina Circuit, marking a significant milestone for women in motorsport [2][3]. Performance Highlights - Jorden Dolischka achieved the fastest lap of the day with a time of 1:58.0 and made a remarkable comeback in Sprint Race 1, finishing sixth after starting from the back due to an electrical issue. She secured third place in the second sprint, making history [4]. - Léna Galyó, in her second Radical event, faced technical challenges but managed to achieve two Top-10 finishes, showcasing her potential as a future contender [5]. Company Statements - Matthew McGahan, Chairman, President & CEO of SEGG Media, emphasized that the weekend was about talent rather than gender, highlighting that female racers can compete at the highest level when given equal opportunities [7]. - Graeme Glew, CEO of Racing Women, expressed pride in Dolischka and Galyó's performances, noting that Racing Women is becoming a symbol of opportunity and inclusion in motorsport. He also mentioned plans to expand Racing Women's global presence [8]. Audience Engagement - The event was streamed live on the Sports.com app and across Racing Women's social channels, attracting tens of thousands of viewers in the Middle East. SEGG Media's global footprint has surpassed 45 million cumulative live-stream views since its launch [8]. Company Overview - SEGG Media Corporation is a global sports, entertainment, and gaming group that integrates traditional assets with blockchain innovation, focusing on immersive fan engagement and ethical gaming [10].
SEGG Media Charts a Bold Course into Web3 with $300M Digital Asset Initiative
Globenewswire· 2025-10-30 12:30
Core Insights - SEGG Media Corporation has launched a two-year Web3 and Digital Asset Strategy aimed at generating sustainable on-chain yield and accelerating tokenization in sports and entertainment [1][2] - The company has established a $300 million Digital Asset and Tokenization Program, positioning itself as a pioneer among NASDAQ-listed firms in integrating traditional finance with blockchain [2][6] Digital Asset Strategy - The strategy includes an 80/20 capital allocation model, with 80% of capital allocated to a multi-asset crypto treasury focused on Bitcoin, Ethereum, Solana, and ZIGChain, while 20% will fund strategic acquisitions [3][8] - The initiative aims to create a tokenized sports and entertainment ecosystem, enhancing fan engagement and monetization opportunities for athletes and artists [5][9] Execution Roadmap - The rollout will occur in four phases: 1. Activation of the SEGG Media Crypto Advisory Board and validator setup [9] 2. Tokenization pilots under Sports.com and Concerts.com [9] 3. Expansion of the Sports and Entertainment Exchange platform [9] 4. Full Web3 convergence with a multi-asset treasury and active validators [9] Governance and Transparency - The SEGG Media Crypto Advisory Board will oversee governance and transparency in treasury, validator, and tokenization operations [6] - All income from validator activities will be reported through SEC-compliant filings to ensure transparency and shareholder value [4][6] Strategic Partnerships - SEGG Media has signed a Memorandum of Understanding (MOU) with ZIGChain to leverage its blockchain infrastructure for real-world asset tokenization [3][10] - This partnership aims to enhance institutional-grade infrastructure for yield generation and fan participation [5][10]
SEGG Media Regains Full Compliance with Nasdaq
Globenewswire· 2025-10-20 14:51
Core Points - SEGG Media Corporation has regained full compliance with Nasdaq's continued listing requirements, marking a significant milestone since its rebranding from Lottery.com [1][2] - The compliance issue was related to shareholder approval for equity grants made in 2023 and early 2024, which have now been aligned with the approved 2021 Incentive Plan [2] - The current management team, which took over in May 2023, has addressed various legacy issues, allowing the company to focus on growth and shareholder value [3][4] Company Developments - The company has executed a multi-vertical acquisition strategy across sports, entertainment, esports, and live events [8] - SEGG Media is ramping up investor communications and focusing on revenue-generating activities across its core brands, including Sports.com and Concerts.com [3][4] - The company has worked with the SEC to declare two Form S-1 Registration Statements effective, enabling it to raise $450 million for global operations and revenue growth [8] Strategic Focus - SEGG Media aims to maximize value across its brand portfolio and generate revenue, with a strong emphasis on scaling operations and launching new programs [4] - The company is redefining audience engagement through immersive fan experiences and ethical gaming [5]
SEGG Media Champions Racing Women at Radical Cup UK Round 6
Globenewswire· 2025-09-19 13:30
Core Viewpoint - SEGG Media Corporation is actively supporting the Racing Women initiative, showcasing female talent in motorsport and enhancing brand visibility while driving shareholder value [2][5]. Company Initiatives - The Racing Women initiative is featured at the 2025 Fine Cut Radical Cup UK, with 25 drivers, including 11 female competitors, participating in the event [3][4]. - SEGG Media's sponsorship of Racing Women began in June 2025, with the Donington Park event being the second of three supported events [5]. - The introduction of the Sports.com Nations Trophy aims to recognize the fastest female driver, providing a sponsored entry to the Gulf Radical Cup in Abu Dhabi, which represents a significant opportunity for emerging talent [4][5]. Industry Context - The company is committed to fostering gender equality in sports and investing in the growing landscape of women's athletics, which is experiencing increased participation, media value, and fan engagement [5][6]. - SEGG Media is positioned to leverage diversity in racing and international brand reach to resonate with fans, partners, and investors [6]. Company Overview - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, focusing on immersive fan engagement and ethical gaming [8].
Sports.com Studios Launches in Mexico
Globenewswire· 2025-09-18 16:00
Core Viewpoint - SEGG Media Corporation has launched Sports.com Studios in Mexico, aiming to enhance engagement and support its operations in the LATAM region [1][3] Group 1: Company Initiatives - Sports.com Studios is established as SEGG Media's content engine to produce scalable and locally relevant sports programming [2] - The first major project from Sports.com Studios, "Maximo Futbol," will premiere on September 30, targeting the Mexican market but with global distribution [2] - The series will feature prominent Mexican athletes and is backed by major sponsors like Samsung, Wilson, and JAC [2] Group 2: Strategic Importance - The launch of Sports.com Studios is seen as a pivotal moment in SEGG Media's strategy, showcasing the strength of its ecosystem that combines lottery operations and content generation [3] - The company aims to leverage the fast-growing LATAM market for digital lottery and sports entertainment to enhance its global expansion and revenue opportunities [3] Group 3: Market Positioning - SEGG Media is focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, positioning itself to redefine audience interaction with content [4]
SEGG Media Expands U.S. Sports Presence with NFL Yearbook Advertising Deal Across 25 Stadiums
Globenewswire· 2025-09-18 13:00
Core Insights - SEGG Media Corporation has secured premium full-page advertisements in NFL Team Yearbooks for the 2025/26 season, ensuring visibility across 25 of the NFL's 30 stadiums [1][3] - The advertisements feature QR code integration, enhancing digital engagement by directing fans to Lottery.com and Sports.com [2] - This initiative is part of SEGG Media's broader U.S. expansion strategy, which includes sponsorships in various sports and the upcoming launch of Concerts.com [3] Company Strategy - The advertisements include placements in yearbooks for both the Super Bowl LIX winner Philadelphia Eagles and runner-up Kansas City Chiefs, showcasing the company's commitment to engaging with major sports events [3] - SEGG Media aims to position itself as a leading global sports, entertainment, and gaming brand, leveraging its presence in the NFL to reach a passionate fan base [3] - The company is exploring additional opportunities for fan engagement, including behind-the-scenes content and interactive experiences for the 2025/26 season [3] Digital Engagement - The integration of QR codes in advertisements allows for seamless transitions from in-stadium experiences to SEGG Media's online platforms, enhancing fan interaction [2] - The initiative is designed to attract new users and investors while expanding the company's global footprint [3][4]
SEGG Media Appoints Concert Industry Veteran Simon Lewis to Concerts.com and TicketStub.com Leadership Team
Globenewswire· 2025-09-17 12:30
Core Insights - SEGG Media Corporation has appointed Simon Lewis, former President of Live Nation Europe, to a senior consultancy role to oversee the strategic development of Concerts.com and TicketStub.com following a $10 million acquisition of these platforms [1][2][3] Company Developments - The appointment of Simon Lewis is aimed at accelerating SEGG Media's positioning in the ticketing, content, and live streaming sectors, leveraging his extensive experience in the live entertainment industry [2][3] - SEGG Media's strategy focuses on rapid growth and smart development, with plans to differentiate its ticketing platforms from competitors and build a new customer base [3] Industry Context - There is significant excitement in the live entertainment industry, which SEGG Media aims to capitalize on through strategic partnerships and brand integrations [3] - Simon Lewis's background includes pivotal roles in shaping the global concert industry and advising on major acquisitions, enhancing SEGG Media's credibility in the market [4]
SEGG Media Highlighted with $20 Price Target in Noble Capital Markets Research Report
Globenewswire· 2025-09-15 13:30
Core Insights - SEGG Media Corporation has been valued at over $100 million, supported by an independent analysis from Noble Capital Markets, which initiated coverage with an Outperform rating and a $20 price target, indicating a valuation more than 4 times its current market capitalization [1][2]. Company Assets - The company's brand portfolio includes globally recognized assets such as Sports.com, Lottery.com, Concerts.com, and TicketStub.com, along with the Boca Raton Sports Complex, which are considered cornerstone assets for the valuation [2]. Growth Catalysts - SEGG Media's transformational acquisitions and investments, including Veloce Media, Quadrant, Nook, Sports.com Studios, and advanced technology platforms like Spektrum, are identified as key catalysts for accelerated valuation growth in the latter half of 2025 and beyond [3]. Leadership Commentary - Chairman and President Matthew McGahan emphasized that the independent analysis confirms the company's undervaluation relative to its assets and growth pipeline, highlighting the solid foundation created by Sports.com, Lottery.com, and Concerts.com, and the potential for significant upside in shareholder value as acquisitions are finalized [4]. Company Overview - SEGG Media Corporation operates a global portfolio in sports, entertainment, and gaming, focusing on digital assets and immersive fan engagement, ethical gaming, and AI-driven live experiences [5].